Fundraising for Christian Broadcasting

If you want to improve performance of your listener-supported radio station's fundraising, increase growth toward a big vision or lead your station with confidence, these articles can accelerate your journey.  Advocace consultants, researchers and editors post counsel, advice and direction to help Christian, listener-supported stations grow.  See for yourself by clicking on these articles—a part of Advocace's commitment to pro bono encouragement and education of Christian broadcast leaders.


 

Want to know why your gift income has stopped growing?

One of the most frequently cited reasons for gift income plateaus or decreases in a broadcast ministry is that donors are bombarded with requests for gifts from many ministries. It’s easy to conclude that donors spread their gifts around and dilute their giving to any one organization. But, does research back up this reason? Data from two studies suggests, for most stations, that is not a major problem. In Advocace’s Listener-Supported Radio Development Outlook (LSRDO) 2017 study, Christian radio station executives ranked the importance of 17 possible fundraising challenges. On average, they... Read more...

How can you get your donors more excited about your ministry?—Part 1

How passionate are your donors about your radio ministry? One way you can tell is by how frequently they give. Finney Media recently performed a nationwide study of Christian radio listeners to all major programming formats (Why Listen 2018). Most participants in this study were donors. In the graph below, you can see how frequently they say they give to the radio ministry that sent them the questionnaire.   Here are a few key findings: Monthly donors are the most passionate, followed by periodic donors. Donors in the “Seldom” category are normally labelled “lapsed” donors. Notice... Read more...

Want to know where your major donors may be hiding?

Some of your donors who could give more to help you grow your ministry’s impact may be pulling a “King Saul”. Remember the story? After Samuel had anointed Saul King of Israel, he couldn’t be found when it came time for his public coronation (1 Samuel 9:9-10:22). The Lord revealed his whereabouts saying, “He has hidden himself among the baggage!” Pretty funny, especially when you consider the writer’s later comment, “As he [Saul] stood among the people, he was a head taller than any of the others.” Some of your major donor prospects might be like Saul, hiding “among the suitcases”! Or, more... Read more...

Paul Martin Given Scott Campbell Industry Achievement Award

Christian Music Broadcasters (CMB) awarded Paul Martin its’ Scott Campbell Industry Achievement Award. The Scott Campbell Industry Achievement Award remembers a man who started playing Rock & Roll on a homemade radio station from his college dorm. He eventually worked in markets like Seattle, Houston, and Lincoln, NE. Scott’s passion turned toward sharing his faith and he quickly became one of the pioneers of the Christian Music format. Over the last 30+ years Paul has worked toward the same goal: to bring people to faith through the power of Christian radio. Last Wednesday, September 5, ... Read more...

How can you make prospecting more effective?

For the majority of development professionals prospecting is a critical element of your job that often isn’t met with much enthusiasm. Let's talk about is how you can actually make any kind of prospecting much more effective. So, watch my video for 5 Action Steps that you can start applying today. Read more...