Fundraising for Christian Broadcasting

If you want to improve performance of your listener-supported radio station's fundraising, increase growth toward a big vision or lead your station with confidence, these articles can accelerate your journey.  Advocace consultants, researchers and editors post counsel, advice and direction to help Christian, listener-supported stations grow.  See for yourself by clicking on these articles—a part of Advocace's commitment to pro bono encouragement and education of Christian broadcast leaders.


 

Learn to Grow Revenue with Dr. Paul Virts and Paul Martin at Proclaim 18

Next week Dr. Paul Virts and Paul Martin will join hundreds of Christian Broadcast Industry Leaders at the National Religious Broadcasters Convention—Proclaim 18. During the Convention Dr. Virts and Paul Martin will lead a session on Five Ways Successful Stations Grow Revenue: Key Findings from the Latest Listener-Supported Radio Fundraising Survey. Read more...

How To Increase Donor Acquisition Using Radio

Many local, regional and global ministries have discovered the power of radio to generate successful acquisition campaigns. For faith-based ministries, Christian formatted radio—either teaching/talk or contemporary Christian music (CCM)—has an audience that often responds favorably to ministry appeals. Read more...

How to Improve Your Christian Station's Bottom Line

Eric, a friend of mine, was driving home one evening listening to a fundraiser on his favorite listener-supported Christian radio station. He picked up his cell phone and made a pledge to the station. Because he mentioned he worked with me on a church mission trip, I was notified of his gift. When I called to thank Eric, he said he had been listening for years and “felt now was the time to give.” Download Abundant Harvest: Growing Your Major Gifts Program>> God Prompts Giving Though he didn’t exactly use these words, Eric illustrates a finding from a recent study of Christian ministry donors... Read more...

How to Keep Your Valuable Donors Long-Term

How often are you updating your donors on the progress of your ministry? Statistics tell us the main reason donors stop giving to a ministry is that they have no idea how their funds are used. This means putting together a communication plan that schedules donor asks AND schedules ministry updates, is very important. The added benefit of updating your donors is that it not only keeps them excited about what you are accomplishing; it also holds the ministry accountable to tracking progress made toward its vision. 3 Ways to Update Donors Let’s take a few moments and discuss three ideas you can... Read more...

3 Things That Never Fail for Christian Radio Stations

Every Christian radio station is unique, with its own special challenges and local market conditions. But no matter where you are and no matter what you are facing, some principles are transcendent. In fact, I’ve found there are three things that never fail in any market, no matter how big or small the station. 1. Good Radio Improves Fundraising Results Yes, what comes out of the speakers matters. I tip my hat to my friends Chuck Finney and John Frost, both outstanding programming consultants who consistently advocate for the listener in making stations sound great. Never forget on-air fundraising... Read more...