Fundraising for Christian Broadcasting

If you want to improve performance of your listener-supported radio station's fundraising, increase growth toward a big vision or lead your station with confidence, these articles can accelerate your journey.  Advocace consultants, researchers and editors post counsel, advice and direction to help Christian, listener-supported stations grow.  See for yourself by clicking on these articles—a part of Advocace's commitment to pro bono encouragement and education of Christian broadcast leaders.


 

How To Increase Donor Acquisition Using Radio

Many local, regional and global ministries have discovered the power of radio to generate successful acquisition campaigns. For faith-based ministries, Christian formatted radio—either teaching/talk or contemporary Christian music (CCM)—has an audience that often responds favorably to ministry appeals. Read more...

How to Improve Your Christian Station's Bottom Line

Eric, a friend of mine, was driving home one evening listening to a fundraiser on his favorite listener-supported Christian radio station. He picked up his cell phone and made a pledge to the station. Because he mentioned he worked with me on a church mission trip, I was notified of his gift. When I called to thank Eric, he said he had been listening for years and “felt now was the time to give.” Download Abundant Harvest: Growing Your Major Gifts Program>> God Prompts Giving Though he didn’t exactly use these words, Eric illustrates a finding from a recent study of Christian ministry donors... Read more...

How to Keep Your Valuable Donors Long-Term

How often are you updating your donors on the progress of your ministry? Statistics tell us the main reason donors stop giving to a ministry is that they have no idea how their funds are used. This means putting together a communication plan that schedules donor asks AND schedules ministry updates, is very important. The added benefit of updating your donors is that it not only keeps them excited about what you are accomplishing; it also holds the ministry accountable to tracking progress made toward its vision. 3 Ways to Update Donors Let’s take a few moments and discuss three ideas you can... Read more...

3 Things That Never Fail for Christian Radio Stations

Every Christian radio station is unique, with its own special challenges and local market conditions. But no matter where you are and no matter what you are facing, some principles are transcendent. In fact, I’ve found there are three things that never fail in any market, no matter how big or small the station. 1. Good Radio Improves Fundraising Results Yes, what comes out of the speakers matters. I tip my hat to my friends Chuck Finney and John Frost, both outstanding programming consultants who consistently advocate for the listener in making stations sound great. Never forget on-air fundraising... Read more...

Why Do Your Station’s Donors Give? Knowing Can Make You a Winner!

The reason your donors started giving likely isn’t, and definitely shouldn’t be, the reason they give today. Do you even know why your donor started giving to your radio station? You should. Did you make a note in your database that links your donor’s first gift to a particular on-air ask, or appeal letter you sent out? You should. Do you know why they give today? You should. Why Donors Started Giving When a donor first began giving to your station it was likely at a lower gift level—and probably a response to a simple, and perhaps even tertiary “ask”. As an example, it might have been a low... Read more...

How to Avoid Sounding "Too Commercial" at Your Station

Are you concerned you might lose listeners and donor income by sounding “too commercial”? Watch this 1 minute video and hear how high-performing Christian, listener-supported radio stations avoid sounding too commercial. Then, give us a call at (972) 304-1100 to talk about how we can help with Business Support and Underwriting for your station. Read more...

How to Double Your Sharathon Efforts with Major Gifts

Unfortunately, most listener-supported Christian radio stations are experiencing a declining response to sharathons. Watch my 2 minute video for ways to double your sharathon efforts instead! Then, comment on this blog and tell me what you do at your station to offset this problem. As always, feel free to call me at (972) 304-1100 or shoot me an email to talk more about how you can double your station’s sharathon efforts. Read more...

Dr. Paul Virts Brings Strategy and Research to Advocace

As Advocace’s newest Senior Consultant, Dr. Virts brings decades of proven performance in Christian media and higher education to the table. Virts will provide research and strategy insight to Advocace’s clients and team through his ability to see opportunity for growing audiences and revenue. Paul Martin, Advocace President said, “Dr. Virts will help grow client’s ministry impact.  His track record at University of Northwestern-St. Paul, Leading the Way, KMA and CBN shows how he carefully researches donors and listeners, then forms a strategy to grow ministry impact and funding.  Best of all... Read more...

Change Your Future

Every morning in the late 1960’s over 70% of the alarms in Dallas played Ken & Granny on KLIF—The Mighty 1190. It was Top 40 radio then and as a young person, I loved every second.Years later as an adult, I had the opportunity to take both Ken and Granny (both portrayed by Ken Dowe) to lunch. Although Ken had moved onto the leadership side of broadcasting, I couldn’t wait to ask him about all the lunacy I remembered from the “Ken & Granny” days.En route to lunch, I was told by his son, “I need to tell you about something before we step into the restaurant. Dad doesn’t really like to talk about... Read more...