Every Christian radio station is unique, with its own special challenges and local market conditions. But no matter where you are and no matter what you are facing, some principles are transcendent. In fact, I’ve found there are three things that never fail in any market, no matter how big or small the station.
1. Good Radio Improves Fundraising Results
Yes, what comes out of the speakers matters. I tip my hat to my friends Chuck Finney and John Frost, both outstanding programming cons ...Read more »