From category archives: The Development Evangelist | Advocace

Donor Communications are a significant portion of the annual development plan to engage and cultivate donor relationships

Dear Ministry—I (Your Donor) Want to Break Up

Dear Ministry—I (Your Donor) Want to Break Up

Dear John (or whatever your name is, I’m really not sure), We’re done. We’re breaking up. I am leaving you as one of your donors, and I’d like to explain why. It all started less than a year ago when I made my first gift. I was so excited to be able to give to your organization. I care about your cause and thought you might be able to do something about it. I could definitely see a link between giving you something and getting something done. So, I sent you some of my ...Read more »
How to Engage Your Major Donors with Handwritten Notes

How to Engage Your Major Donors with Handwritten Notes

George H.W. Bush made his political career using them. The great Winston Churchill is said to have written more than 100 of them on a typical a day. You know the power of using handwritten notes, but why do they work and what distinguishes a good note from a bad one? Why Notes WorkAlthough we live in the age of artificial intelligence and can communicate instantly with almost anyone across the globe, a handwritten note still wields amazing power. They are far more than just a charming relic from ...Read more »
4 Steps to Thanking Donors and Growing Income

4 Steps to Thanking Donors and Growing Income

One of my favorite clients gave me this little axiom that has become part of my everyday work with Christian ministries across the country, “An attitude of gratitude produces altitude.”  I’ve never forgotten it because it’s so true!  Gratitude is POWERFUL STUFF. God rewards the thankful. He loves generosity and cheerful giving.  He will reward your ministry if you make expressing gratitude the centerpiece of your donor relations efforts. Lack of Thankin ...Read more »
How to Reverse 3 Things That Are Killing Your Donor Response

How to Reverse 3 Things That Are Killing Your Donor Response

You probably think your fundraising letters, emails, newsletters and other donor communication are just fine. After all, your mailings are colorful and well designed. They look modern and professional. They are loaded with facts and information designed to teach donors about your cause and give them sound, logical reasons to make another gift. You send a lot of appeal letters. In fact, you send one almost every month. You also email a really cool e-newsletter chock full of the latest news and ...Read more »
Is Your Newsletter Keeping You from Raising More Money?

Is Your Newsletter Keeping You from Raising More Money?

Traditional, printed newsletters consume a ton of time. And maybe you've wondered if yours is actually worth all of the effort you put into it. I'm here to tell you that in consulting hundreds of ministries (here are the stories of a few), I’ve found the newsletter is almost always a giant waste of time. And it’s truly holding the organization back.It isn't that donors don't like to read any more, it's that they don't have the time. And they have many more options. A time sensitive newsletter do ...Read more »
[VIDEO] See How FAME Increased Donor Giving by 89%

[VIDEO] See How FAME Increased Donor Giving by 89%

“We just crunched the numbers for end of fiscal year and saw an 89% increase in individual donor giving! I'm really excited about the new donors that we’ve been acquiring through appeals and conversations. We’re also excited to see lapsed donors and current donors continuing on or reengaging with FAME in a greater way…We are thrilled with what we’ve been able to do with Advocace!”      —Scott Schoberg, FAME Director of Developm ...Read more »
How to Help Major Donors Relate to Your Mission Through Stories

How to Help Major Donors Relate to Your Mission Through Stories

Stories help cement your donors hearts to your mission. Hearing about how your work and their dollars have impacted specific people in specific ways makes them want to be more involved. Watch this two minute video to hear more about how stories help your donors relate to your mission. You’ll also hear a story of one organization (FAME) who has seen how stories impact their Major Gift and Donor Communications programs. Comment below and let us know how your stories have impacted your dono ...Read more »
You Need to Know Donor Acquisition Starts at Home

You Need to Know Donor Acquisition Starts at Home

Remember looking for your first real job? Even if the details seem fuzzy now, you’ve got to remember the young job seeker’s conundrum: “I can’t get a job without experience, and I can’t get experience without a job!” Fundraisers face something similar with donor acquisition, only it goes like this:“I can’t raise more money without new donors, and I can’t get new donors without more money!”Donor acquisition gets expensive. Renting lists can cost as much as $100 per thousand. Then you pay for prin ...Read more »
How to Implement The 80/20 Rule at Your School

How to Implement The 80/20 Rule at Your School

Watch my 1 minute video below to hear what the 80/20 Rule entails and how Advocace can help your school put it into practice this year! After watching, comment below and let me know how your school is connecting with your community and alumni to achieve the 20%. Or you can always give me a call at (803) 673-6513 or send me an email here. I can’t wait to talk with you about your school’s vision and how the 80/20 Rule can help you reach your goals.

4 Big Decisions Your Major Donor Makes Before Giving

4 Big Decisions Your Major Donor Makes Before Giving

Pick up any health-related magazine and you’ll find kale and blueberries both cited as “wonder foods”. These substances can, according to research, radically transform your body by helping you shed pounds, feel great and look younger. Development Game Changer The quest for the one food that radically changes everything reminds me of our constant search in development for the one fact or idea that can help us raise millions. While I can’t claim to have found that, I ...Read more »
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Jerry Grimes, CFRE
Alumnus
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