From category archives: The Development Evangelist | Advocace

Broadcast

3 Things That Never Fail for Christian Radio Stations

3 Things That Never Fail for Christian Radio Stations

Every Christian radio station is unique, with its own special challenges and local market conditions. But no matter where you are and no matter what you are facing, some principles are transcendent. In fact, I’ve found there are three things that never fail in any market, no matter how big or small the station. 1. Good Radio Improves Fundraising Results Yes, what comes out of the speakers matters. I tip my hat to my friends Chuck Finney and John Frost, both outstanding programming cons ...Read more »
Local Christian Radio’s Three Part Plan

Local Christian Radio’s Three Part Plan

You and I have one thing in common: We both believe local Christian radio still changes lives. With smart phones, Pandora and Spotify, online listening and the aggressiveness of networks wiping out local stations, it feels like local radio is under attack. It seems like some people don’t believe in what you do any more. But I still do. And you do, too. How Can We Keep Going? Sharathon income has become notoriously unstable. Many stations are doing more on-air fundraising just to bring ...Read more »
Smaller Playlist Can Lead To Bigger Number$

Smaller Playlist Can Lead To Bigger Number$

Looking for reasons why your phones didn't seem to ring during your last sharathon? Take a long, hard look at your programming. Worth Repeating: The Benefits of a Tighter Playlist To be sure, many consultants are guilty of stating the obvious and then charging for it.  I say this to warn you, chances are if radio has been your game for any length of time, you probably have heard these words before:  "Your play list is too big."   Quite a few station owners and programmers are st ...Read more »
Three Secrets To Funding the Future of Radio

Three Secrets To Funding the Future of Radio

As I said in my last blog entry, I don't think radio is dead. I do think radio has changed and is in fact still changing. Listeners are spending more and more time with social media and are finding plenty of other ways to get the content they used to get only from us. In fact, the music that so many stations are built on is now on smart phones and will soon be coming to cars via mobile wi-fi.   Yet, with all of this, I believe Christian radio has never had a greater opportunity to ma ...Read more »
The End or A New Beginning? Funding The Future of Radio

The End or A New Beginning? Funding The Future of Radio

Radio is not doomed, but it's also not going to be radio anymore, at least in the traditional sense.  As I see it, there are three big changes: Listeners used to find the station, now the station has to go out and find the listeners. People scanned, hit upon a station they liked and set a pre-set in the good old days.  Now stations are having to go out on the web, social networking sites put apps on phones and more to go to where the listeners have migrated. Listeners used ...Read more »
Do you think development is a 'necessary evil'?

Do you think development is a 'necessary evil'?

“I’d really rather not do development at all…It’s the one part of my job that I’m just not good at and don’t want to do. It’s kind of a necessary evil,” Silas said, his face breaking into a wide smile. I’ve known him for about 12 years now, and it wasn’t the first time I’d heard this speech. I settled back in my chair in front of his desk and waited for the other shoe to drop. “I know you like going out and asking for money…” There it was. The other shoe… “But that’s just not me. Besides…Runni ...Read more »
Jerry Grimes Headshot
Jerry Grimes, CFRE
Alumnus
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