From category archives: The Development Evangelist | Advocace

Best Practices

How to Reverse 3 Things That Are Killing Your Donor Response

How to Reverse 3 Things That Are Killing Your Donor Response

You probably think your fundraising letters, emails, newsletters and other donor communication are just fine. After all, your mailings are colorful and well designed. They look modern and professional. They are loaded with facts and information designed to teach donors about your cause and give them sound, logical reasons to make another gift. You send a lot of appeal letters. In fact, you send one almost every month. You also email a really cool e-newsletter chock full of the latest news and ...Read more »
Is Your Newsletter Keeping You from Raising More Money?

Is Your Newsletter Keeping You from Raising More Money?

Traditional, printed newsletters consume a ton of time. And maybe you've wondered if yours is actually worth all of the effort you put into it. I'm here to tell you that in consulting hundreds of ministries (here are the stories of a few), I’ve found the newsletter is almost always a giant waste of time. And it’s truly holding the organization back.It isn't that donors don't like to read any more, it's that they don't have the time. And they have many more options. A time sensitive newsletter do ...Read more »
5 Big Ways to Separate Fundraising from Begging for a Major Gift

5 Big Ways to Separate Fundraising from Begging for a Major Gift

Fundraising is about much more than just asking people for money. In fact, there's another name for just asking all the time: Begging. What separates fundraising from begging is what happens before you ask someone to give. Say Thank You Before you ask me for something else, you have to show me you appreciate what I've already done. Donors will tell you, "You don't have to thank me." But every day, people leave jobs, churches and even marriages because they feel unappreciated. People I coach ...Read more »
You Need to Know Donor Acquisition Starts at Home

You Need to Know Donor Acquisition Starts at Home

Remember looking for your first real job? Even if the details seem fuzzy now, you’ve got to remember the young job seeker’s conundrum: “I can’t get a job without experience, and I can’t get experience without a job!” Fundraisers face something similar with donor acquisition, only it goes like this:“I can’t raise more money without new donors, and I can’t get new donors without more money!”Donor acquisition gets expensive. Renting lists can cost as much as $100 per thousand. Then you pay for prin ...Read more »
Direct Mail Fail: The Little Things Matter Most

Direct Mail Fail: The Little Things Matter Most

Oh, let’s all pile on poor old direct mail. It’s junk, right? No one ever reads it. Surely in this day of email, Instagram, LinkedIN, Twitter, Facebook and Periscope we don’t need to be spending time and money sending solicitations in actual printed letters, do we? Think of the waste! Would God really want us to kill all those trees? That logic holds up except for just one thing. Direct mail still works. Check out statistics from every major tracking survey and you’ll fi ...Read more »
The Hidden Cost of Not Setting Goals

The Hidden Cost of Not Setting Goals

Are you aware that everything you do has a time price tag? It’s true. Each meeting, phone call, report, project or email generates an opportunity cost. When you say “yes” to any activity, you are also saying “no” to something else. What if some of the projects, connections and tasks you didn’t do were the very things that could have propelled your mission forward? Chances are, planning is one of the victims lying on the cutting room floor of opportunity cost. ...Read more »
Your Secret Weapon: Applying Best Practices

Your Secret Weapon: Applying Best Practices

You are not alone.  No matter what you are facing in raising money for your ministry, somewhere, someone is sitting at their desk just like you are staring at many of the same problems and opportunities.  The problem is, you don't know who they are and if they come up with any new ideas on how to solve the challenges you are facing right now, you will never know about it.  Unless, of course, you decide to change. "Best Practices" are the habits, systems, programs and ideas in use ...Read more »
Jerry Grimes Headshot
Jerry Grimes, CFRE
Alumnus
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