Oh, let’s all pile on poor old direct mail. It’s junk, right? No one ever reads it. Surely in this day of email, Instagram, LinkedIN, Twitter, Facebook and Periscope we don’t need to be spending time and money sending solicitations in actual printed letters, do we? Think of the waste! Would God really want us to kill all those trees?
That logic holds up except for just one thing. Direct mail still works. Check out statistics from every major tracking survey and you’ll fi ...Read more »