From category archives: The Development Evangelist | Advocace

Direct Mail

How to Engage Your Major Donors with Handwritten Notes

How to Engage Your Major Donors with Handwritten Notes

George H.W. Bush made his political career using them. The great Winston Churchill is said to have written more than 100 of them on a typical a day. You know the power of using handwritten notes, but why do they work and what distinguishes a good note from a bad one? Why Notes WorkAlthough we live in the age of artificial intelligence and can communicate instantly with almost anyone across the globe, a handwritten note still wields amazing power. They are far more than just a charming relic from ...Read more »
4 Steps to Thanking Donors and Growing Income

4 Steps to Thanking Donors and Growing Income

One of my favorite clients gave me this little axiom that has become part of my everyday work with Christian ministries across the country, “An attitude of gratitude produces altitude.”  I’ve never forgotten it because it’s so true!  Gratitude is POWERFUL STUFF. God rewards the thankful. He loves generosity and cheerful giving.  He will reward your ministry if you make expressing gratitude the centerpiece of your donor relations efforts. Lack of Thankin ...Read more »
Direct Mail Fail: The Little Things Matter Most

Direct Mail Fail: The Little Things Matter Most

Oh, let’s all pile on poor old direct mail. It’s junk, right? No one ever reads it. Surely in this day of email, Instagram, LinkedIN, Twitter, Facebook and Periscope we don’t need to be spending time and money sending solicitations in actual printed letters, do we? Think of the waste! Would God really want us to kill all those trees? That logic holds up except for just one thing. Direct mail still works. Check out statistics from every major tracking survey and you’ll fi ...Read more »
How to Impact Donors with Your Gratitude

How to Impact Donors with Your Gratitude

Where would your ministry be without your donors? They are the people God chose to support the work He does through you. Donors matter. That’s why it’s important to acknowledge their giving with heartfelt gratitude. Just as communication isn’t just talking, donor acknowledgment isn’t just sending a receipt or even a handwritten thank you note. How do your thank you efforts make your donors feel? That should be the focus. We primarily want donors to feel one thing: &ldqu ...Read more »
Jerry Grimes Headshot
Jerry Grimes, CFRE
Alumnus
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