From category archives: The Development Evangelist | Advocace

Stewardship

Top Three Major Gift Myths

Top Three Major Gift Myths

There are three big myths in major gift fundraising that we’ve uncovered in our work with hundreds of ministries across the country. Because we care about the work God is doing through you, I’d like to share these myths with you and along the way, point you toward success with major gifts. Myth #1: It’s All About Asking For Money. The truth is, major donor engagement revolves around relationship building much more than the actual moment when you ask for a gift. In fact, focus ...Read more »
What Can You Learn from Trump’s Victory?

What Can You Learn from Trump’s Victory?

Kellyanne Conway will go down in history as a genius pollster who saw an opening in the data that no one else seemed to understand. This opening allowed her boss, Donald J. Trump, to win an unprecedented political victory. Here are three things you can learn from her as a fundraiser: 1. Look for the hidden, undeserved and possibly even forgotten people in your database. Chances are, you are losing about half of your donors every year. First time donors drop off at an even higher rate, ofte ...Read more »
4 Steps to Thanking Donors and Growing Income

4 Steps to Thanking Donors and Growing Income

One of my favorite clients gave me this little axiom that has become part of my everyday work with Christian ministries across the country, “An attitude of gratitude produces altitude.”  I’ve never forgotten it because it’s so true!  Gratitude is POWERFUL STUFF. God rewards the thankful. He loves generosity and cheerful giving.  He will reward your ministry if you make expressing gratitude the centerpiece of your donor relations efforts. Lack of Thankin ...Read more »
How to Reverse 3 Things That Are Killing Your Donor Response

How to Reverse 3 Things That Are Killing Your Donor Response

You probably think your fundraising letters, emails, newsletters and other donor communication are just fine. After all, your mailings are colorful and well designed. They look modern and professional. They are loaded with facts and information designed to teach donors about your cause and give them sound, logical reasons to make another gift. You send a lot of appeal letters. In fact, you send one almost every month. You also email a really cool e-newsletter chock full of the latest news and ...Read more »
6 Summertime Steps to Success with Major Gifts

6 Summertime Steps to Success with Major Gifts

Major gifts work doesn’t take a vacation when we do. Although many donors are out of town, at the beach or enjoying family and leisure during the summer, many are actually more available to meet with us than at other times of the year. Additionally, this time of year affords major gift officers the opportunity to reassess and plan for the busy third and fourth quarter. Here are six strategies you can use to have success with major gifts this summer: 1. Review Your List Even if you rece ...Read more »
Is Your Newsletter Keeping You from Raising More Money?

Is Your Newsletter Keeping You from Raising More Money?

Traditional, printed newsletters consume a ton of time. And maybe you've wondered if yours is actually worth all of the effort you put into it. I'm here to tell you that in consulting hundreds of ministries (here are the stories of a few), I’ve found the newsletter is almost always a giant waste of time. And it’s truly holding the organization back.It isn't that donors don't like to read any more, it's that they don't have the time. And they have many more options. A time sensitive newsletter do ...Read more »
[VIDEO] See How FAME Increased Donor Giving by 89%

[VIDEO] See How FAME Increased Donor Giving by 89%

“We just crunched the numbers for end of fiscal year and saw an 89% increase in individual donor giving! I'm really excited about the new donors that we’ve been acquiring through appeals and conversations. We’re also excited to see lapsed donors and current donors continuing on or reengaging with FAME in a greater way…We are thrilled with what we’ve been able to do with Advocace!”      —Scott Schoberg, FAME Director of Developm ...Read more »
"Duct-Taping" Your Fundraising Effort Costs You More in the End

"Duct-Taping" Your Fundraising Effort Costs You More in the End

Have you ever tried to do something simple around the house without the right tools? I’ve got a friend named Brian who works at one of those big box home improvement stores, and some of the stories he tells me are a riot. “I’ve seen them try to use everything from silverware to bobby pins to bailing wire and duct tape. And it always ends in more trips here to buy what they should have had in the first place,” Brian said. “They start out just being cheap, not wanting to spend anything to get some ...Read more »
How to Impact Donors with Your Gratitude

How to Impact Donors with Your Gratitude

Where would your ministry be without your donors? They are the people God chose to support the work He does through you. Donors matter. That’s why it’s important to acknowledge their giving with heartfelt gratitude. Just as communication isn’t just talking, donor acknowledgment isn’t just sending a receipt or even a handwritten thank you note. How do your thank you efforts make your donors feel? That should be the focus. We primarily want donors to feel one thing: &ldqu ...Read more »
It’s All God’s

It’s All God’s

How much money could your ministry potentially raise if every contact you’ve ever made, including donors and “friends,” all gave their highest and best gift? What if you added to that the maximum amount your board members, staff and volunteers could all give? What would the total be?Guess what? That’s not all the money you could raise. Even if everyone involved (donors, prospects, board members, volunteers, staff) all gave $1 million, that’s not everything that your organization could raise. Wan ...Read more »
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Jerry Grimes Headshot
Jerry Grimes, CFRE
Alumnus
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