From category archives: Enthuse

Broadcast

6 Buying Signs to Look for from Your Underwriting Prospect

6 Buying Signs to Look for from Your Underwriting Prospect

Very little can chill a prospective underwriting “buyer” more than continuing to sell long after they’ve made it clear they’re ready to buy. Typically, our weakness in identifying buying signs from the prospect stems from being more focused on telling them what we want them to hear, rather than observing how they respond to what we say or do. Here’s the solution. Determine before you even begin speaking that you care more about them than yourself. 6 Signals Your ...Read more »
Why Do Your Station’s Donors Give? Knowing Can Make You a Winner!

Why Do Your Station’s Donors Give? Knowing Can Make You a Winner!

The reason your donors started giving likely isn’t, and definitely shouldn’t be, the reason they give today. Do you even know why your donor started giving to your radio station? You should. Did you make a note in your database that links your donor’s first gift to a particular on-air ask, or appeal letter you sent out? You should. Do you know why they give today? You should. Why Donors Started Giving When a donor first began giving to your station it was likely at a lower ...Read more »
How to Double Your Sharathon Efforts with Major Gifts

How to Double Your Sharathon Efforts with Major Gifts

Unfortunately, most listener-supported Christian radio stations are experiencing a declining response to sharathons. Watch my 2 minute video for ways to double your sharathon efforts instead! Then, comment on this blog and tell me what you do at your station to offset this problem. As always, feel free to call me at (972) 304-1100 or shoot me an email to talk more about how you can double your station’s sharathon efforts.

Jeff_Sharathons

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