From category archives: Enthuse

Major Gifts

Are you on the path that leads to larger financial support?

Are you on the path that leads to larger financial support?

There is a path that leads to long-lasting, deeply committed support from your major donors—and another path that leads to short term, infrequent financial gifts. The first path takes time, planning and commitment, but results in a pleasant experience, and a deepening relationship, for you and your donor. The second path is relatively short and usually makes both you and the donor a bit uncomfortable. The path that leads to larger financial support includes these critical elements: ...Read more »
Do your Major Donors know the ROI of their gift?

Do your Major Donors know the ROI of their gift?

When you invest your money, what are you looking forward to? What is motivating you to take the risk? Clearly, it’s not simply a fiscal duty or responsibility. Isn’t it the anticipation of how this investment will grow over time? The excitement of what kind of changed, or improved future the result of the investment will provide? Well, the same thing is true of the investments your major donors make to your ministry. Unfortunately, way too often we treat the financial gifts as if ...Read more »
Do you want to give to "need" or "vision for growth"?

Do you want to give to "need" or "vision for growth"?

Let me ask you, where would you prefer to invest your money? In a needy company who is struggling for continued existence? Or a growing company with a vision for even greater expansion? Do you want buy stock in Sears or Amazon? In general, people like being on a winning team. They’re attracted to accomplishment and growth. The excitement of achievement is contagious – but so is the fear of failure. Do you believe it excites donors to give when you use only words that invoke &ldq ...Read more »
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