From category archives: Enthuse

Vision

Do you want to give to "need" or "vision for growth"?

Do you want to give to "need" or "vision for growth"?

Let me ask you, where would you prefer to invest your money? In a needy company who is struggling for continued existence? Or a growing company with a vision for even greater expansion? Do you want buy stock in Sears or Amazon? In general, people like being on a winning team. They’re attracted to accomplishment and growth. The excitement of achievement is contagious – but so is the fear of failure. Do you believe it excites donors to give when you use only words that invoke &ldq ...Read more »
Have You Been Filling Your Tank with the Wrong Fuel?

Have You Been Filling Your Tank with the Wrong Fuel?

The alarm goes off. You climb out of bed to start your morning ritual of getting ready for work. Quick, on a scale of 1 to 10 what’s your level of anticipation for the coming day? Odds are it’s something less than “very excited”. You can remember a day when you would have said that you were a level 8 or 9. But lately you’ve been coasting along at a 5. You certainly don’t dread the day ahead of you, but you’re not very excited about it either. Why? ...Read more »
Why Do Your Station’s Donors Give? Knowing Can Make You a Winner!

Why Do Your Station’s Donors Give? Knowing Can Make You a Winner!

The reason your donors started giving likely isn’t, and definitely shouldn’t be, the reason they give today. Do you even know why your donor started giving to your radio station? You should. Did you make a note in your database that links your donor’s first gift to a particular on-air ask, or appeal letter you sent out? You should. Do you know why they give today? You should. Why Donors Started Giving When a donor first began giving to your station it was likely at a lower ...Read more »
Your Selfishness Is Ruining Your Fundraising Results

Your Selfishness Is Ruining Your Fundraising Results

Oh, it's not what you're doing. It's what you're thinking. You hesitate to call on your major donors to ask them for money. You think, “Why would they want to give me their hard earned wealth? They may not like me if I ask them for a large gift to our ministry.” You're being “self”ish.Who told you that the donor is the giver and you are the receiver? Haven't you read the words of the Lord Jesus himself when he said, “It is more blessed to give than to receive”? When you perceive that you are the ...Read more »
How to Overcome Major Donors Objections to Meeting

How to Overcome Major Donors Objections to Meeting

Donors work hard for their money. They want assurance that investing in your ministry, your project, your leadership and even in you is a wise decision. It’s not your job to become their new best friend. It’s your job to provide the confidence they’re looking for in making this stewardship move. One move that, even in hindsight, they’d happily make again. Setting up in-person meetings with major gift donors is unquestionably hard work, often fraught with rejection and ...Read more »
Development Officers: What Should Motivate Us?

Development Officers: What Should Motivate Us?

We Have a CallingIn considering the attitudes that lead us toward our jobs as fundraising professionals, it’s helpful to ask these questions: · Why do we do what we do? · What is it about our jobs that we love? · What makes us feel that we are accomplishing what God has called us into? It’s about Stewardship, Not SupportThe answer to the above questions for most folks in development is found in the opportunity to minister well to those who God has gifted to generate funds for our ministries. The ...Read more »

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