The PURPOSE Behind Your Development Plan
We do what we do with a hope, and an expectation, that the donor will be ever growing and deepening in their relationship with our ministry, our Mission, and our Vision. Continually mapping out the path forward with our donors to expand their level of awareness, involvement and commitment–AKA: Stewardship—is key!
What a Relationship Roadmap is NOT: It is not a scheme, or a technique, or a verse, or carefully crafted verbiage used to manipulate the donor toward a way of thinking or acting that empowers us to secure more money from them! Neither do we want to do a drive-by guilting of our donors so that they’ll give more.
What are God’s instructions for being in relationship?
- Philippians 2:3-4—"Do nothing out of selfish ambition or empty pride, but in humility consider others more important than yourselves. Each of you should look not only to your own interests, but also to the interests of others."
- Matthew 19:19b—"…love you neighbor as yourself."
- Galatians 5:13-14—"For you, brothers, were called to freedom; but do not use your freedom as an opportunity for the flesh. Rather, serve one another in love. The entire Law is fulfilled in a single decree: “Love your neighbor as yourself.”
I know these are not new thoughts to you, and you may already employ them in your dealings with your donors. However, it’s so easy to start thinking in terms of “increasing donations” instead of “deepening levels of stewardship”. Or in terms of “making our budget”, instead of “providing great investment advice” to the donor.
Relationship Doesn’t Just Happen
Relationship building is intentional. It costs you something. Likewise, your Relationship Roadmap for each donor will be specific to them. It will demand of you a commitment and a promise to minister to them in ways that result in their good – not at the exclusion of your organization’s good, but only in its priority.
Want some more suggestions on building relationships? Check out our blogs >>