by Matt Austin, First Dallas Media / KCBI-FM

This One Thing Will Save Your MInistry

As a leader, you are generally ruled by the Tyranny of the Urgent. Your inbox is full, people are at your door, and you feel overwhelmed by the tasks in front of you. It’s your whirlwind and there seems to be no answer other than to just work harder and longer.

But, there is a solution to this endless treadmill. And it’s just one thing. Chris McChesney, Sean Covey and Jim Huling describe it in their book, The 4 Disciplines of Execution.

And it’s not really all that hard to fix your whirlwind problems. Ask your core team this question: If everything else stays the same, what is the one thing that would make the biggest difference if we achieve it?

It could be a revenue number. It could be a goal of outreach. But it must be the thing that is a game-changer. If you achieve that one thing, deep impact becomes a reality.

I can hear your objection already. You’re thinking, “how is this possible with an avalanche of tasks?”

Here’s the genius in this idea. Make that one thing special. And make sure everyone knows it and is leading their area to get that one thing done. Require that they devote 20% of their time to the one thing! Never settle merely on what’s important. Always find what’s the MOST important thing and set a deadline to achieve it.

The whirlwind will always be there and you can’t stop it. But if your team pulls out that one most important thing that will exponentially expand your mission, why wouldn’t you devote a special effort in achieving it?

But, it also takes radical focus. Curly Washburn, the steady, slow-talking cowboy in the film City Slickers told Mitch Robbins, an overwhelmed, confused New York radio salesman that he needed to “focus on one thing”. Find it and everything changes. And when you find it, guard it and protect it at all costs! President Reagan said, even while President that he juggled one ball at a time.

What's your one thing?


Matt Austin is the Vice President of First Dallas Media, Inc. and KCBI-FM’s General Manager in Dallas, TX. He’s been with KCBI since 2012 and has 30+ years of experience in the radio industry.