The level of commitment a donor has for your ministry is dictated by their perception, or understanding, of these five categories:
- your organization’s mission
- its vision
- its true impact on the people and communities you serve
- the outcome from their gift
- in what (or in whom) they place their trust
You have complete control over the first four, and more control over the fifth than you might imagine!
We’ve covered the first four in many of our previous blogs, whitepapers and videos – you can search for specifics on any of them here >>
However, today, I want to look at the secret ingredient for growing the level of trust they have for you. What’s that secret? It’s “stewardship”. And you can significantly impact your donor’s level of commitment by guiding them in the way they steward the various gifts God has given to them.
“No one can serve two masters, for either he will hate the one and love the other, or he will be devoted to the one and despise the other. You cannot serve God and money.” Matthew’s admonition in this verse is really about where their trust lies.
Does your donor trust their portfolio over God? It’s very easy to think you’re putting your trust/security in God. But obsessing over your investments or business holdings shows where your security truly lies.
Called to Encourage Donors
Wait a minute, Jeff, a donor’s personal wealth, and how they handle it is their private business, not mine. Actually, we’re called to encourage our brothers and sisters to grow in their faith and trust in God and his provision. And that includes how they expend, or invest, their resources (gifts) for His glory and to further His kingdom.
Moving a person’s security from what they perceive as “their” financial wealth to a limitless, loving God opens both their hearts and their hands.
Like adding layers of flavor to a complex meal, we can guide donors into deeper levels of intensity and relationship with what God is accomplishing through the work of our organization. I understand that we’re dealing with a sensitive mix of emotions and reason. But if our main intent is aimed at the growth of our donor’s stewardship, then their trust and financial support will naturally follow.
Let’s talk about some of the specific ways you can minister to your major donors in ways that bless them and your organization. Just let me know you’d like to talk >>