Posts Tagged ' Donor-Centered'

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Do you want to give to "need" or "vision for growth"?

Do you want to give to "need" or "vision for growth"?

Let me ask you, where would you prefer to invest your money? In a needy company who is struggling for continued existence? Or a growing company with a vision for even greater expansion? Do you want buy stock in Sears or Amazon? In general, people like being on a winning team. They’re attracted to accomplishment and growth. The excitement of achievement is contagious – but so is the fear of failure. Do you believe it excites donors to give when you use only words that invoke &ldq ...Read more »
Why Do Your Station’s Donors Give? Knowing Can Make You a Winner!

Why Do Your Station’s Donors Give? Knowing Can Make You a Winner!

The reason your donors started giving likely isn’t, and definitely shouldn’t be, the reason they give today. Do you even know why your donor started giving to your radio station? You should. Did you make a note in your database that links your donor’s first gift to a particular on-air ask, or appeal letter you sent out? You should. Do you know why they give today? You should. Why Donors Started Giving When a donor first began giving to your station it was likely at a lower ...Read more »
5 Proven Strategies To Help You Secure The Gift

5 Proven Strategies To Help You Secure The Gift

I often hear from those trying to landing financial support from the business sector that they just can’t seem to bring prospective supporters to the point of saying yes. After over 3 decades of engaging decision makers at a broad variety of companies and organizations I’ve found the following five strategies to be especially effective in securing a yes: 1. Lead with Closes I know what you’re thinking…Jeff, the close comes at the end of the meeting. True, and yet, a ...Read more »
Stop Sabotaging Your Major Donor Meetings

Stop Sabotaging Your Major Donor Meetings

It starts before you ever pick up the phone to schedule a meeting with a major donor. Right there, between your own ears. It’s your motive for wanting the meeting in the first place. Before I go on, let me ask you, why do you want to meet with a donor? Go ahead—write out your top 2 or 3 reasons. I’ll wait. I’ve heard major gift officers say: “It’s obvious, Jeff. I want them to increase their giving to our ministry.” Or, “I want to tell them about ...Read more »

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