It starts before you ever pick up the phone to schedule a meeting with a major donor. Right there, between your own ears. It’s your motive for wanting the meeting in the first place.
Before I go on, let me ask you, why do you want to meet with a donor? Go ahead—write out your top 2 or 3 reasons. I’ll wait.
I’ve heard major gift officers say: “It’s obvious, Jeff. I want them to increase their giving to our ministry.” Or, “I want to tell them about ...Read more »