The reason your donors started giving likely isn’t, and definitely shouldn’t be, the reason they give today.
Do you even know why your donor started giving to your radio station? You should.
Did you make a note in your database that links your donor’s first gift to a particular on-air ask, or appeal letter you sent out? You should.
Do you know why they give today? You should.
Why Donors Started Giving
When a donor first began giving to your station it was likely at a lower ...Read more »