From category archives: Inquire

Donor Communications are a significant portion of the annual development plan to engage and cultivate donor relationship

How can you get your donors more excited about your station?—Part 2

How can you get your donors more excited about your station?—Part 2

How passionate are your donors about your radio ministry? Do they give every once in a while because they benefit from your programming, or do they really “buy into” your ministry more deeply? One way to gauge donors’ passion is by asking them what priority they place on giving to your ministry compared to other causes they support (other than their local church). In Finney Media’s recent nationwide survey of Christian radio listeners to all major programming formats ( ...Read more »
Four Ways to Improve Donor Retention

Four Ways to Improve Donor Retention

In a nationwide study of nearly 10,000 nonprofit organizations conducted by the Association of Fundraising Professionals (AFP) in 2016, on average only 46% of the donors who gave in 2015 also gave in 2016! AFP reports only 5% of their sample with retention rates above 68.5%.

Those are shocking numbers. A 46% retention rate in one year means an organization would have to replace 54% of their donors in the following year just to keep even with last year.

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Make the Most of Your Donor Communications with Storytelling

Make the Most of Your Donor Communications with Storytelling

In a recent study of donors who give to Christian ministries, we asked donors in what kind of situations they were most likely to be prompted to call or go online to make a gift.  One of the top “giving triggers” was when they heard a story about someone whose life had been changed as a result of the ministry.

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Part 2: How Can the Right Research Questions Expand My Christian Ministry?

Part 2: How Can the Right Research Questions Expand My Christian Ministry?

If you ask the wrong questions, then the answers aren’t helping you move in the right direction. Those answers to wrong questions may not be leading you to serve your donors and those you minister to any better than before.

Watch my two-minute video for more insight on how asking the right questions will help expand your ministry.

(If you missed “Part 1: Why bother with research in Christian ministries?”, you can watch it here.)

Part 1: Why Bother with Research in Christian Ministries?

Part 1: Why Bother with Research in Christian Ministries?

Knowing how to better understand and work alongside your donors and those you serve is very important to your organization. Watch my three-minute video below to hear why I believe research is a great way to gather the knowledge your ministry needs to understand and serve better.

Then, visit our Donor Intelligence page for more information on how knowing your donors' better can help grow your ministry and build deep relationships.

Visit Our Donor Intel Page for More Info>>

Dr. Paul Virts
Dr. Paul Virts
Senior Consultant

Find out how I help leaders grow their ministries as their trusted advisor. Read more about the way I work with clients by clicking here.

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