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Christian Ministries

Four Ways to Improve Donor Retention

Four Ways to Improve Donor Retention

In a nationwide study of nearly 10,000 nonprofit organizations conducted by the Association of Fundraising Professionals (AFP) in 2016, on average only 46% of the donors who gave in 2015 also gave in 2016! AFP reports only 5% of their sample with retention rates above 68.5%.

Those are shocking numbers. A 46% retention rate in one year means an organization would have to replace 54% of their donors in the following year just to keep even with last year.

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Make the Most of Your Donor Communications with Storytelling

Make the Most of Your Donor Communications with Storytelling

In a recent study of donors who give to Christian ministries, we asked donors in what kind of situations they were most likely to be prompted to call or go online to make a gift.  One of the top “giving triggers” was when they heard a story about someone whose life had been changed as a result of the ministry.

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How to Improve Your Christian Station's Bottom Line

How to Improve Your Christian Station's Bottom Line

Eric, a friend of mine, was driving home one evening listening to a fundraiser on his favorite listener-supported Christian radio station. He picked up his cell phone and made a pledge to the station. Because he mentioned he worked with me on a church mission trip, I was notified of his gift. When I called to thank Eric, he said he had been listening for years and “felt now was the time to give.” Download Abundant Harvest: Growing Your Major Gifts Program>> God Prompts Givi ...Read more »
Dr. Paul Virts
Dr. Paul Virts
Senior Consultant

Find out how I help leaders grow their ministries as their trusted advisor. Read more about the way I work with clients by clicking here.

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