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Christian Ministries

5 Helpful Donor Retention Ideas to Thank Your Donors

5 Helpful Donor Retention Ideas to Thank Your Donors

If you’re like most ministry executives, one of the greatest challenges you face is donor retention from one year to the next. You need to look no further than a few key statistics to see the problem many ministries face: A shockingly low 45% donor “retention” rate for all nonprofit organizations combined! (According to the Association for Fundraising Professionals) In a recent study of one ministry sector, Advocace found that the retention rate was 60%. In ...Read more »
Want to know why your gift income has stopped growing?

Want to know why your gift income has stopped growing?

One of the most frequently cited reasons for gift income plateaus or decreases in a broadcast ministry is that donors are bombarded with requests for gifts from many ministries. It’s easy to conclude that donors spread their gifts around and dilute their giving to any one organization. But, does research back up this reason? Data from two studies suggests, for most stations, that is not a major problem. In Advocace’s Listener-Supported Radio Development Outlook (LSRDO) 2017 st ...Read more »
Want to know where your major donors may be hiding?

Want to know where your major donors may be hiding?

Some of your donors who could give more to help you grow your ministry’s impact may be pulling a “King Saul”. Remember the story? After Samuel had anointed Saul King of Israel, he couldn’t be found when it came time for his public coronation (1 Samuel 9:9-10:22). The Lord revealed his whereabouts saying, “He has hidden himself among the baggage!” Pretty funny, especially when you consider the writer’s later comment, “As he [Saul] stood among th ...Read more »
Four Ways to Improve Donor Retention

Four Ways to Improve Donor Retention

In a nationwide study of nearly 10,000 nonprofit organizations conducted by the Association of Fundraising Professionals (AFP) in 2016, on average only 46% of the donors who gave in 2015 also gave in 2016! AFP reports only 5% of their sample with retention rates above 68.5%.

Those are shocking numbers. A 46% retention rate in one year means an organization would have to replace 54% of their donors in the following year just to keep even with last year.

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Make the Most of Your Donor Communications with Storytelling

Make the Most of Your Donor Communications with Storytelling

In a recent study of donors who give to Christian ministries, we asked donors in what kind of situations they were most likely to be prompted to call or go online to make a gift.  One of the top “giving triggers” was when they heard a story about someone whose life had been changed as a result of the ministry.

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Dr. Paul Virts
Dr. Paul Virts
Senior Consultant

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Recent Blogs

Do your Major Donors know the ROI of their gift?

Jeff Crabtree - Advocace01/28/2019