When a friend misunderstands something you say, do you find yourself responding, "but that's not what I said...or at least what I meant?" Then you try to restate your message more clearly. When that happens you are reminded again that words matter. And it's seldom more true that in our communications with our donors.

Watch my two minute video below to hear how you can more effectively communicate with your donors with a message that is sure to connect. Then, request your free, MessageCheckSM consultation >>