From category archives: Inspired Development

Donor Communications

How to Capture Your Donor's Attention in Under 20 Seconds

How to Capture Your Donor's Attention in Under 20 Seconds

A German professor of direct marketing named Siegfried Vogele asserts that a direct mail letter works most effectively when it successfully involves the reader in a silent dialogue with the signer.  Vogele says the faster you give your reader the opportunity to respond, the more likely they will.  That puts an enormous burden on the first twenty seconds of the letter’s exposure.  Read more »
Tell Your Donors How Their Gift Is Being Used

Tell Your Donors How Their Gift Is Being Used

Wouldn't it be great to communicate to our donors the achievements that their monies are directly supporting? Each year my wife and I give faithfully to our local church. We also give to a few other Christian non-profit organizations that are important to us. I am amazed that we typically receive no information about how those organizations are using our money to further the kingdom of Christ. And I would love to hear how my gift is being used! I have seen some non-profits produce an annual ...Read more »
How to Keep Your Valuable Donors Long-Term

How to Keep Your Valuable Donors Long-Term

How often are you updating your donors on the progress of your ministry? Statistics tell us the main reason donors stop giving to a ministry is that they have no idea how their funds are used. This means putting together a communication plan that schedules donor asks AND schedules ministry updates, is very important. The added benefit of updating your donors is that it not only keeps them excited about what you are accomplishing; it also holds the ministry accountable to tracking progress made ...Read more »
How Nehemiah Moved from Looming Needs to Powerful Passion

How Nehemiah Moved from Looming Needs to Powerful Passion

We sometimes go into fundraising situations with loud voices in our head, saying things like: “If I get an appointment, how am I going to ask them for a gift?” With so much doubt playing in the background, it can be difficult to be really motivated to make the call in the first place. Nehemiah was a great man of God. He was an inspiring example of how we can go into major gift donation with strategy and confidence. And we see from Nehemiah that the beginning of a great fundraising ...Read more »
King David Does a Capital Campaign

King David Does a Capital Campaign

David used a capital campaign for the Building of the Temple in 1 Chronicles to capture the hearts of the entire nation of Israel. Is your organization capturing hearts and inspiring people to join your cause because they believe in what you are doing? Are you still inspired by what you are doing? Sometimes I wonder if we have gotten comfortable, or afraid, or maybe even worse, apathetic. We do things that we can attain, we shoot for goals that are too low. It seems we’ve forgotten ho ...Read more »
Remember to Listen This Holiday Season

Remember to Listen This Holiday Season

"The ear of the leader must ring with the voices of the people."  — Woodrow Wilson Major gift fundraising is more about listening than talking. You’ve seen it and know that it is true—the fundraiser who talks too much tends to fail. At times it is hard to draw a line between expressing our passion and including people into our vision. We tend to talk more, where we feel in control and comfortable. But we soon find that we’ve left everyone behind—inclu ...Read more »
Why 66% of Valuable Donors Think We Don't Care

Why 66% of Valuable Donors Think We Don't Care

Here are some amazing statistics about our donors by Growing Philanthropy in the United States (Adrian Sargeant): (Out of 100 donors) 4% move away or die 15% decide to make gifts to other organizations 15% are unhappy with our organizations 66% think we don't care about them or believe that their gift wasn't meaningful to our organizations These are not very uplifting statistics. Let’s examine why donors feel this way. Then we can determine to be the generation ...Read more »
Begin This Summer With a New Habit – Listen!

Begin This Summer With a New Habit – Listen!

"The ear of the leader must ring with the voices of the people.” --Woodrow Wilson Major gift fundraising is more about listening than talking. You’ve seen it and know that it is true—the fundraiser who talks too much tends to fail. At times it is hard to draw a line between expressing our passion and including people into our vision. We lean toward talking where we are in control and more comfortable. Soon we find that we’ve left everyone, including the major donor, who ...Read more »
Randy Bronkema Headshot
Randy Bronkema
Advocace Senior Consultant

Find out more about how I help leaders achieve bigger visions for their ministry here.

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