Do you have projects to accomplish, but are not quite ready to launch a capital campaign? Capital campaigns can be both overwhelming and unnecessary. Thinking outside of the box can give you a boost and bring some real fun and excitement back to your team and your donors.
Where do you start? Make a project list, or better yet, a “wish list”. Don’t be shy – put everything on it, items that are $10 or $10 million dollars. Think little and big, what things would be beneficial to your project: maintenance items, new transmitters, capital improvement. This list becomes your tool to begin exploring funding interest and gets things started. So don’t leave anything off the list; no matter how unrealistic you may believe it to be. Still need help, try asking yourself and your team what projects or items are in your strategic plan and consider things like endowments, equipment, supplies, program and personnel needs.
Now you are on your way.
Your list has been drawn up and you have just finished prep for your “Major Gift Program”! Once you get the list into the hands of donors and others that have shown interest in your organization your Major Gift Program is in full swing, and there is no end date! Your team will be energized as tangible and immediate needs are met! And, the very process of brainstorming to get your list will have such a positive effect, helping you and your team refocus and reinvest.
There is really no down side to this type of project. So, my suggestion is you start today! Get your team involved and then celebrate every time a line is filled in! Once you begin to explore these types of programs, you will find that major gifts are generated and the excitement can really help keep you “year-long” strong and fill in the gaps between capital campaigns!