How do we create a culture of giving back? How do we do it? How do we not only keep our doors open, but actually reach the community? The effort of ministry requires money, lots of money. So, how do we raise those funds? How do we get prospects to take the next step and become our donors and partners?
Here are three ways to build a culture of giving:
1. Christian Nonprofits: Great Leadership Required
A great leader inspires people to act. A great organization is marked by leaders who believe in their “why” and inspire those around them to believe as well. Great leaders enlist donors in their cause by communicating the ministry’s purpose, its “why.”
Donors and ministries connect when the ministry’s purpose matches the core Christian values of donors. It is then that the ministry’s “why” resonates within a person’s heart. This shared sense of purpose is what motivates donors to take action. The gifts which committed donors make rarely have anything to do with any external incentive. It’s all about the condition of the heart.
2. Support for Christian Nonprofits Is Personal
People want to follow great, purposeful, biblical leaders because they see in your ministry a purpose worth supporting. When this is their mindset then their actions, their gifts, and their sacrifices are deeply personal. Donors inspired to give are willing to pay a premium, willing to endure inconvenience, even willing to experience personal suffering. Christian nonprofit leaders who inspire are able to establish a following of people—donors—who act for the good of the ministry because they want to.
3. Hungry for Inspiration; Desperate for Purpose
Your ministry must inspire and give you and your team purpose. Studies show over 80% of Americans do not like their jobs. This 80% statistic is the same for Christians who work in Christian non-profits as well. If more knew how to build organizations that inspire, I believe we could live in a world where 80% of Christians love their jobs. Can you imagine the testimony to the world if that were the case?
If you are not creating that sense of inspiration, or it is lacking in your organization, take pause. Dream a little about the inspired and inspiring organization you long to be part of, the organization you would love to tell others about. Remember, what creates a culture of giving is inspiration. This is a pause worth your time.
Summary: Leaders of Christian nonprofit organizations must provide inspiration to the ministry community if they expect enthusiastic support through financial donors and volunteers.
Want to talk more about your ministry and building a culture of giving? Request your free, 1-hour consultation >>