Answering this question honestly is the first step to pre-campaign preparation. I have worked with many organizations that have identified the need and then have jumped straight into the campaign. While I am encouraged by their eagerness and hard work, I would much rather see them get a strong rate of return on their efforts, even if it takes them a bit longer to get started.
So, before we start any campaign, I always make sure we are able to answer seven questions. If we are not able to, we ...Read more »