Posts Tagged 'Donor Communications'

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How to Keep Your Valuable Donors Long-Term

How to Keep Your Valuable Donors Long-Term

How often are you updating your donors on the progress of your ministry? Statistics tell us the main reason donors stop giving to a ministry is that they have no idea how their funds are used. This means putting together a communication plan that schedules donor asks AND schedules ministry updates, is very important. The added benefit of updating your donors is that it not only keeps them excited about what you are accomplishing; it also holds the ministry accountable to tracking progress made ...Read more »
Why 66% of Valuable Donors Think We Don't Care

Why 66% of Valuable Donors Think We Don't Care

Here are some amazing statistics about our donors by Growing Philanthropy in the United States (Adrian Sargeant): (Out of 100 donors) 4% move away or die 15% decide to make gifts to other organizations 15% are unhappy with our organizations 66% think we don't care about them or believe that their gift wasn't meaningful to our organizations These are not very uplifting statistics. Let’s examine why donors feel this way. Then we can determine to be the generation ...Read more »
Begin This Summer With a New Habit – Listen!

Begin This Summer With a New Habit – Listen!

"The ear of the leader must ring with the voices of the people.” --Woodrow Wilson Major gift fundraising is more about listening than talking. You’ve seen it and know that it is true—the fundraiser who talks too much tends to fail. At times it is hard to draw a line between expressing our passion and including people into our vision. We lean toward talking where we are in control and more comfortable. Soon we find that we’ve left everyone, including the major donor, who ...Read more »
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