How to Cook Up Your Donor Communications Recipe for Success
(From The Listener-Supported Radio Development Outlook 2017)
Designing and executing donor communications for your listener-supported Christian radio station have a lot in common with cooking. You’ll need the right ingredients, proportions, and presentation to motivate your listeners to give.
So, what are the ingredients for successful fundraising at your station? How should they be mixed for maximum effectiveness? Download your Listener Supported Radio Development Outlook (LSRDO) 2018 to find answers to these questions.