As your vision continues to grow you become more and more excited to you see new opportunities develop for your ministry. Then your financial team speaks aloud what you fear most: “This is going to require a lot of money.” (Or in other words, “You need to start a Capital Campaign.”)
William E. Heller, the brilliant Sales Manager for General Motor’s Chevy division from 1933 to 1945, observed:
“What the future holds for us depends on what we hold for the future. Hard working ‘todays’ make high winning ‘tomorrows.’”
4 Big Focus Questions
Now, let me pose a few questions. These questions will help guide you to a place where you view capital development as a valuable fulfillment of stewardship for your ministry and supporters.
1. What have we done well in the past?
“Count Your Blessings” was one of my daughter’s favorite bedtime songs when she was little. “Count your blessings, name them one by one. Count your many blessings, we’ll see what God has done.” After singing the song we would recall our big and the small blessings before saying good night. Perspective.
The same can be done with your ministry. By recalling blessings and successes, you will remember powerful stories of God’s blessing on your ministry. It is important to share these stories. Not only will they help you keep perspective as you face difficulty, they will also encourage your staff and donors.
2. Why do folks support us now?
As you have articulated and lived out your vision, many have been blessed to participate with you through their financial support. This fulfillment of stewardship is always a richly rewarding process for the giver as they see their financial support effecting people’s lives through your ministry. It is more than simply “holding the rope,” it is a vital and active part of your ministry. You are giving them the opportunity to faithfully use the gift God gave them.
3. What are the best reasons for this specific campaign?
Maybe you are looking to build a new building, launch a new initiative, or build added capacity. Whatever the case you and your team have come to the conclusion that this needs to happen now. But why? What are the reasons that you want to take these steps? In the famed Winchester House, Mrs. Winchester might have built a staircase that lead nowhere but the Great Architect of the universe always has a plan. So, articulate those reasons. Boil them down to a few simple sentences, or better yet a few concise lines.
4. How do we let those reasons soar?
Once you have articulated the reasons for and provisions of your vision, you can explore the many wonderful ways this will play out. When your vision has life through the funding that is yet to come, your dreams take wings. You may just find yourself in that wild place where the Spirit opens beautiful new vistas for you and your ministry.
This process will stretch you, but it also builds courage. Give me a call at (972) 304-1100 or send me an email here and I would love to help you explore the possibilities that a capital campaign can bring.