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Wednesday, February 22, 2012
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Believe and Plan for Bigger Gifts!
If you have a project or campaign that you need to have funded, push yourself
to be purposeful about your approach. Donors are just like you and I, they get stuck
in the same rut of giving and need to be challenged and energized from time to time
to consider giving more. Let me encourage you to use these five key factors - whether
you are planning a new campaign or in the midst of one. Focusing on these things
will energize everyone, including yourself, to believe for bigger things!
- Initiate Donor Involvement: Donor participation is critical
so be willing to start the conversations, and then LISTEN! Hear what your donors
are saying about how they could further your organization’s mission. Then invite
the most passionate to join you in a partnership to bring those ideas to life!
- Inspire: When planning a campaign or a project, consider
a request that is bold and idealistic. Goals grounded in realism may seem less
exciting to donors and they won’t stand out among competing requests. Dream
about what you can do, what this campaign could accomplish and the lives that
could be changed forever. You will find a renewed sense of commitment from those
that believe they are a part of something bigger than themselves, and you will
remind yourself why the work that you are doing day in and day out is so important.
- Create a Sense of Community: Major donors are eager to
be part of a community of their peers. Look for ways to foster a sense of connection
among donors. Some ideas that come to my mind right away are using project literature
or making introductions at special events. Brainstorm with your team on additional
ways to bring donors together by the mutual concern they share. It will be a
good activity for your team and will have great implications for your organization!
- Practice Flexibility: Your campaign or project should be
open to gifts in numerous forms. Creative thinking can make “bigger” gifts more
likely. Avoid requirements about the specific ways donors must contribute.
- Challenge the Framework: A project or campaign should push
donors outside their comfort zone and get them to think big. Don’t be afraid
of a “No”. It is true that sometimes our donors are right where they are supposed
to be, but it is also true that many more are not. Many long to be doing more,
they just have never taken the time to think about it or have never been challenged
to consider it. The vision for your ministry is real. Don’t stop pushing the
boundaries and moving toward opportunity. God will be faithful to open and close
doors and all the while He will be busting the framework of stale and stagnant
lives and reminding us all that through Him EVERYTHING is possible!
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I've spent most of my life helping non-profit organizations pursue their vision. My passion is to help non-profits reach their communities and grow discipleship through development.
My work with Christian universities, Christian academies, missions groups, radio stations and local churches really gets me going. Underneath all the work is a real desire to see leaders grab hold of the opportunity God has given them.
Whether major gift development, annual fund plans or donor strategy, I rely on many of the business disciplines from the corporate workplace at JC Penney and Amway Corporation.
I enjoy working with young men to become strong leaders in their families, workplaces and churches. I started The Timothy Project a few years ago to work with men in my local community.
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About Randy Bronkema
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I've spent most of my life helping non-profit organizations pursue their vision. My passion is to help non-profits reach their communities and grow discipleship through development.
My work with Christian universities, Christian academies, missions groups, radio stations and local churches really gets me going. Underneath all the work is a real desire to see leaders grab hold of the opportunity God has given them.
Whether major gift development, annual fund plans or donor strategy, I rely on many of the business disciplines from the corporate workplace at JC Penney and Amway Corporation.
I enjoy working with young men to become strong leaders in their families, workplaces and churches. I started The Timothy Project a few years ago to work with men in my local community.
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