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The Development Evangelist
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Category: Genuinely Penned
Genuinely Penned
When it comes to fundraising letters, I'll bet you've seen it all. There's the slick approach...A designer layout, color photos, trendy fonts and glossy paper. They're more like brochures or magazines than letters, really. Then there are letters that look like they were done on a 1980s vintage Smith-Cornona typewriter, and even breakthrough techniques that replicate human handwriting. (Click here to see what I mean.) But the best fundraising letter is always the one that ...
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Posted on 5/11/2012 10:14 AM By Jerry Grimes
In: [ Development], [ Direct Mail], [ Email], [ Non-Profit], [ Uncategorized], [ Major Donor], [ Donor Motivation], [ Development Philosophy], [ Fundraising], [ Writing], [ Genuinely Penned] | 0 Comments
The USPS will take longer to deliver all mail, including your mass mailings to donors, in 2012. But there are some things you can do to compensate. Read how to keep the changes at the post office from messing up your fundraising efforts in the new year.
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Great direct mail will still get great results. But before you bang out a letter and get the printer on the phone, consider a few essentials that could mean the difference between success and failure.Put A Stamp On It The more personalized your direct mail piece, the better. No matter what some people may have told you, most donors are turned off by a pre-printed non-profit mailing or bulk permit "indicia" in the upper right hand corner of the envelope. It's an instant clue that ...
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 I’ve been involved in the media for over 30 years with experience that spans television, radio and print. But my growing passion over the past decade has become development for non-profit organizations.
I love being a special friend and advisor to dozens of ministry leaders and radio station managers across the country. (I believe Christian radio has only just begun to reach its full potential.)Many non-profit organizations are functioning at a level far below what they could achieve if development were given its proper place in the management process.
My skill set includes development, marketing, strategic planning and leadership development as a certified Ministry Coach..
Before joining Advocace, I served as a development consultant for another firm, and as General Manager for one of the top Christian music stations in the country, and as Donor Marketing Director for WAY-FM Media Group. I also enjoyed raising funds as Director of Development for the University Of South Carolina School Of Law, as well as an active speaker, writer and facilitator.
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About Jerry Grimes
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I’ve been involved in the media for over 30 years with experience that spans television, radio and print. But my growing passion over the past decade has become development for non-profit organizations.
I love being a special friend and advisor to dozens of ministry leaders and radio station managers across the country. (I believe Christian radio has only just begun to reach its full potential.)Many non-profit organizations are functioning at a level far below what they could achieve if development were given its proper place in the management process.
My skill set includes development, marketing, strategic planning and leadership development as a certified Ministry Coach..
Before joining Advocace, I served as a development consultant for another firm, and as General Manager for one of the top Christian music stations in the country, and as Donor Marketing Director for WAY-FM Media Group. I also enjoyed raising funds as Director of Development for the University Of South Carolina School Of Law, as well as an active speaker, writer and facilitator.
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