"God always finishes what He starts. He never begins a project only to leave it half-done. He never walks away from a messy workbench. Unlike us, God never carries over items on His "To Do" list from one eternity to the next. He always completes what He begins." —Joni Eareckson Tada
Do you routinely start reading a book or launch a new project only to abandon the task for something that captures your immediate attention (did you say 'ice-cream cone')? Sure, we all do at times. How does this idea relate to building trust with your station's supporters?
When you launch new programming initiatives or outreach projects and ask for donor support, do you take as great of care in communicating the results back to donors as you do in asking for contributions? That's right, the big "C"—communication—is vital from the start to the end of a project. Dan Busby, president of the Evangelical Council for Financial Accountability (ECFA), underscores this truth as he writes, "history suggests that during times of uncertainty, leaders communicate less to constituents with the rationale that waiting for more definitive answers will better assure people. However, waiting lowers trust levels among constituents."
Follow Up with Donors
In our work with Christian ministries, we have discovered that lack of proper follow-up communication represents the number one indicator determining whether or not a major donor sustains their relationship with the ministry long-term. Comprehensive follow-up must also continue until the project is complete.
Want more ideas on how to build donor trust through thorough project communication? Here's help from two respected organizations:
- ECFA—Review ECFA's "Best Practice" guidelines for members and consider joining America's premier Christian accrediting agency.
- Give India—Check out this outstanding donation platform and note how they provide web-based information to donors at each stage of a project.
"The Lord will fulfill His purpose for me" ~Psalm 138:8
Comment below and let us know how you follow-up with your major donors.