Posts Tagged ' Donor Communications'

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Finishing What You Start Leads to Donor Trust

Finishing What You Start Leads to Donor Trust

"God always finishes what He starts. He never begins a project only to leave it half-done. He never walks away from a messy workbench. Unlike us, God never carries over items on His "To Do" list from one eternity to the next. He always completes what He begins." —Joni Eareckson TadaDo you routinely start reading a book or launch a new project only to abandon the task for something that captures your immediate attention (did you say 'ice-cream cone')? Sure, we all do at times. How does this idea relate to building trust with your station's supporters?When you launch new programming initiatives or outreach projects and ask for donor support, do you take as great of care in communicating the results back to donors as you do in asking for contributions? That's right, the big "C"—communication—is vital from the start to the end of a project. Dan Busby, president of the Evangelical Council for Financial Accountability (ECFA), underscores this truth as he writes, "history suggests that during times of uncertainty, l ...Read more »
Engaging the Discerning Major Donor

Engaging the Discerning Major Donor

Will donor support take a nosedive? I suggest the outlook is bright for nonprofit organizations that engage the discerning major donor. You might remember those ads from investment firms calling upon the “discerning investor” to use their services exclusively. I firmly believe that the current economy with all of its potential pitfalls presents non-profits with some unprecedented opportunities to advance their vision and expand their donor base. The ball is in the court of nonprofit leaders and their board members.Consider the generosity displayed by individuals in the U.S. Check out this visual summary from mint.com depicting how Americans lead the world in charitable contributions, giving more than $300 billion a year to charities. Also, note the generous response from major donors in the faith community. Very encouraging indeed!New Major Donor BreedHave you noticed that these donors are asking many more questions about your goals and outcomes from your service? • They are the new breed of discerning major ...Read more »
4 Ways to Increase Donor Loyalty that Lead to 4th Quarter Growth

4 Ways to Increase Donor Loyalty that Lead to 4th Quarter Growth

There's one common denominator to every successful visit with major donors in markets all over the country in this crucial fundraising month of December. What is it? The main reason for successful visits is that close relationships were built over the past year, yielding both commitments to prayer along with healthy pledges and financial gifts towards year-end campaigns. When asked why they chose to make a contribution at this time to this particular organization, the consistent answer was that they saw the connection between how their gift made a tangible difference in delivering hope to listeners. Those responses certainly square with a recent poll by the Foundation Center which revealed that the most important consideration when donating to a charity is whether the organization is making a difference (63%) and fulfilling their stated mission (24%). God seems to lead us to the most generous friends when this principle is practiced. Friends who establish charitable trusts, giving clubs and family found ...Read more »
Mark Kordic
Mark Kordic
Advocace Alumnus

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