Posts Tagged 'Best Practices'

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Finishing What You Start Leads to Donor Trust

Finishing What You Start Leads to Donor Trust

"God always finishes what He starts. He never begins a project only to leave it half-done. He never walks away from a messy workbench. Unlike us, God never carries over items on His "To Do" list from one eternity to the next. He always completes what He begins." —Joni Eareckson TadaDo you routinely start reading a book or launch a new project only to abandon the task for something that captures your immediate attention (did you say 'ice-cream cone')? Sure, we all do at times. How does this idea relate to building trust with your station's supporters?When you launch new programming initiatives or outreach projects and ask for donor support, do you take as great of care in communicating the results back to donors as you do in asking for contributions? That's right, the big "C"—communication—is vital from the start to the end of a project. Dan Busby, president of the Evangelical Council for Financial Accountability (ECFA), underscores this truth as he writes, "history suggests that during times of uncertainty, l ...Read more »
Engaging the Discerning Major Donor

Engaging the Discerning Major Donor

Will donor support take a nosedive? I suggest the outlook is bright for nonprofit organizations that engage the discerning major donor. You might remember those ads from investment firms calling upon the “discerning investor” to use their services exclusively. I firmly believe that the current economy with all of its potential pitfalls presents non-profits with some unprecedented opportunities to advance their vision and expand their donor base. The ball is in the court of nonprofit leaders and their board members.Consider the generosity displayed by individuals in the U.S. Check out this visual summary from mint.com depicting how Americans lead the world in charitable contributions, giving more than $300 billion a year to charities. Also, note the generous response from major donors in the faith community. Very encouraging indeed!New Major Donor BreedHave you noticed that these donors are asking many more questions about your goals and outcomes from your service? • They are the new breed of discerning major ...Read more »
4 Ways to Increase Donor Loyalty that Lead to 4th Quarter Growth

4 Ways to Increase Donor Loyalty that Lead to 4th Quarter Growth

There's one common denominator to every successful visit with major donors in markets all over the country in this crucial fundraising month of December. What is it? The main reason for successful visits is that close relationships were built over the past year, yielding both commitments to prayer along with healthy pledges and financial gifts towards year-end campaigns. When asked why they chose to make a contribution at this time to this particular organization, the consistent answer was that they saw the connection between how their gift made a tangible difference in delivering hope to listeners. Those responses certainly square with a recent poll by the Foundation Center which revealed that the most important consideration when donating to a charity is whether the organization is making a difference (63%) and fulfilling their stated mission (24%). God seems to lead us to the most generous friends when this principle is practiced. Friends who establish charitable trusts, giving clubs and family found ...Read more »
You Can Be a Visionary Leader

You Can Be a Visionary Leader

A few years ago, I interviewed Dennis Bakke, co-founder and longtime CEO of the worldwide energy giant AES Corporation. Dennis told me how he helped create a company where each employee was encouraged to dream, work hard, and make important decisions. He chronicled his leadership journey in his best-selling book Joy at Work.I have thought of Dennis' words often as I interact with leaders of Christian-format radio stations desiring to empower their staff to fulfill their individual calling. I especially remember Dennis telling me that his goal and passion was to try to create the most fun workplace in the history of the world. He said that with a straight face. Well, even though he retired several years ago, I checked out the AES corporate values on their web site...and there it was:Have Fun Through Work: We work because work can be fun, fulfilling and exciting. We enjoy our work and appreciate the fun of being part of a team that is making a difference. And when it stops being that way, we will change what or ...Read more »
"Listenomics" is the New Community Building Practice

"Listenomics" is the New Community Building Practice

“You are asking me to pay for free radio? I have choices. I can access much of your content in many ways and discuss the music with my friends at the same time.”   This was the response I received as I engaged Tim, a 20-something donor to a large listener-supported, Christian-formatted radio station. I had asked him to rejoin the support team for this vital community station. How would you answer his query? Before I let you know what I said, consider the summary by Abraham & Harrison, a leading social media marketing company, highlighting Generation Y’s view on how media or digital content should be funded: “Generation Y’s…intellectual-property ethos—‘All Content Wants to Be Free'—is stupid and criminal on the face of it. They truly believe that malarkey, and aren’t apt to change their minds.” So if Generation Y wants all content to be free (to them) and therefore individuals should not be prompted to consider financial gi ...Read more »
Visual Props Boost Donor Response

Visual Props Boost Donor Response

A visit to Big Sky country underscored the value of authenticity for me this week. In a land with more fly fishermen in one village that all the suburbs of my hometown of Cleveland combined, I learned that creating attractive lures often separates the outstanding fishermen from the rest. The best lures are so life-like you almost expect them to fly or jump out at you! The same is true in attracting people to a greater cause.Real Life ExampleA station manager seeks every opportunity to connect with their top donor prospects. They often invest months working through gatekeepers to secure an appointment. Staff are assigned the task of researching the donor's passions and interests as if this friend may be their last investor. Communicating the lasting difference they could make with a leadership gift is a priority. Before granting the manager an appointment, the gatekeeper asks a series of probing questions by the gatekeeper:What is the purpose and objectives of the meeting? What stage is the project you will pr ...Read more »
Mark Kordic
Mark Kordic
Advocace Alumnus

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