Posts Tagged 'Donor Communications'

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5 Direct Mail Reminders for Your Ministry

5 Direct Mail Reminders for Your Ministry

My mailbox and inbox contained appeals for 50 different non-profit organizations this week alone. Whew...this must be end of year time! Our family supports about twenty ministries on an annual basis including our local church, U.S. based and worldwide missions, among others. We keep up with these organizations and read their appeals. I also spent time reading other appeals this week and I found the most compelling were both honest with their financial picture and motivating concerning their potential impact. 5 Good RemindersSo I reviewed veteran direct mail expert Mal Warwick's insights into donor motivation. Individuals give emotionally to dreams and visions of impact Do not sell the needs of the institution because people give to opportunities People give people it makes them feel good not out of a sense of guilt People do not give to a losing cause or a campaign that is faltering but look to join others in supporting success Your mission is of paramount importance, much more than any particular program so ...Read more »
Visual Props Boost Donor Response

Visual Props Boost Donor Response

A visit to Big Sky country underscored the value of authenticity for me this week. In a land with more fly fishermen in one village that all the suburbs of my hometown of Cleveland combined, I learned that creating attractive lures often separates the outstanding fishermen from the rest. The best lures are so life-like you almost expect them to fly or jump out at you! The same is true in attracting people to a greater cause.Real Life ExampleA station manager seeks every opportunity to connect with their top donor prospects. They often invest months working through gatekeepers to secure an appointment. Staff are assigned the task of researching the donor's passions and interests as if this friend may be their last investor. Communicating the lasting difference they could make with a leadership gift is a priority. Before granting the manager an appointment, the gatekeeper asks a series of probing questions by the gatekeeper:What is the purpose and objectives of the meeting? What stage is the project you will pr ...Read more »
Mark Kordic
Mark Kordic
Advocace Alumnus

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