When the Super Bowl XLV Host Committee wanted to win the biggest game of 2011, the committee knew it also had to win about $25 million in donations to land the game for Dallas-Ft. Worth and get the area ready as a successful host. Legendary football quarterback Roger Staubach, President of the host committee, turned to Bill Lively—the man who raised $338 million dollars for the new Dallas performing arts center.
Bill Lively is a hero in Dallas. Not just for funding the Super Bowl host committee needs, but also because he is a master of the ask. He isn’t afraid to ask for big sums to propel his vision.
The Dallas Morning News profiled the master fundraiser in an astonishingly candid article about fundraising. Take a few moments to enjoy the article (link below) and you’ll see that, even when you’re asking for $42 million dollars in a single gift, there can be tense and funny moments.