This morning, Rob, the guy who owns the auto mechanic shop drove into work thinking about how to fix cars. Sherry, a local dentist opened the office door and thought about the patients she will see today. John, the plumber, fixed a leak before the other two even opened their eyes that morning.
These three were not thinking about sponsoring a radio station.
Nancy runs the local, Christian radio station. She knows that Rob, Sherry, and John would be great sponsors for her station. However, she understands that business leaders generally think about operating their business more than growing their business with Christian radio sponsorship.
So, how can Nancy grow profitable partnerships with these three business owners?
Nancy Builds Relationships
Nancy knows that starting and creating strong business relationships takes time, effort and perseverance. Sure, a few businesspeople call the station, but often the call-ins have little ability to afford advertising or may not be a good fit for her stat ...Read more »