From category archives: Grow!

Fundraising

How to Avoid Sounding "Too Commercial" at Your Station

How to Avoid Sounding "Too Commercial" at Your Station

"Too commercial!" That's what the manager said about his station's air sound. He was concerned to be losing both listeners and donor income. And that's why Advocace analyzed the best practices of high-achieving listener supported radio stations. See what we discovered in this 1 minute video!

Then, give us a call at (972) 304-1100 to talk about how we can help with Business Support and Underwriting for your station.

Paul_Too Commercial

Growing Leaders Clean Their Plate—Even the “Spinach”

Growing Leaders Clean Their Plate—Even the “Spinach”

I like carrots—cooked, raw, plain or fancy. But spinach? I like spinach when it isn’t too spinachy, like creamed or fried (yes, like a potato chip).The truth is sometimes I need to eat spinach.What’s on Your Plate?Most ministry leaders get to choose what is on their plate—some even tailor their daily work to be the work they really want to do. The Advocace Ministry Capacity Framework identifies seven areas that successful vision-driven ministries master. The challenge for the leader is to decide which areas to keep and which to delegate.“[A] trap into which the [Christian leader] is in danger of falling is that he may do what comes naturally and just take it easy…To avoid this danger the [Christian leader] should voluntarily impose upon himself a life of labor as arduous as that of a farmer, a serious student or a scientist. No man has any right to a way of life less rugged than that of the workers who support him.”—A.W. TozerAlthough I think Tozer would have liked the StrengthsFinderTM, a diet of strengths-o ...Read more »
Change Your Future

Change Your Future

Every morning in the late 1960’s over 70% of the alarms in Dallas played Ken & Granny on KLIF—The Mighty 1190. It was Top 40 radio then and as a young person, I loved every second.Years later as an adult, I had the opportunity to take both Ken and Granny (both portrayed by Ken Dowe) to lunch. Although Ken had moved onto the leadership side of broadcasting, I couldn’t wait to ask him about all the lunacy I remembered from the “Ken & Granny” days.En route to lunch, I was told by his son, “I need to tell you about something before we step into the restaurant. Dad doesn’t really like to talk about the past. He is more interested about the future.”Well, that blew my conversation plan…but something better happened.It IS about the FutureDuring lunch, Ken told me what excites him. He said, “You can’t change the past, but–with a lot of work—you can change the future.”The nuggets of truth I took from that statement were:· A radio station’s past does not have to dictate its future.· A man’s past does not have to ...Read more »
Three Steps for a Partnership Plan

Three Steps for a Partnership Plan

For months, the couple looked forward to their first trip to New York City. They wanted to see two Broadway shows, a Yankees game, the Statue of Liberty and the Empire State Building. While they prepared for their visit, the couple discovered other destinations they desired to visit: The Met, The Cloisters and other museums. With their limited amount of time the couple had to take a few moments each morning to plan their daily activities. They wanted to save time (and money) by visiting places that were close together. When the couple returned from their trip, they had stories and experiences that they told throughout their life. The couple planned to have stories for a lifetime—and they succeeded. Stories of God’s Provision Success with major gifts begins with a simple three-step written plan. 1. Desired Outcome. Simply fill in the blank saying what you desire for the end of your campaign: “God has provided enough so we may ___________________.” 2. Financial Goals. Determine ...Read more »
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