From category archives: Grow!

Donor Communicaitons

$30 per month? But I want to give $1,000!

$30 per month? But I want to give $1,000!

Monthly Donors make a big impact for radio stations, but there are other donors who want to make a big impact, too. We’re just not communicating to our donors in a language they understand. Monthly Donors Are Really Different Monthly Donors are remarkably different from the rest of your donors. Monthly Donors often comprise 25% (or more) of the donor file—which means that other donors make up 75% of the file. Advocace’s recent custom donor research leads us to believe that Monthly Donors are typically: More disciplined More analytical More principled More likely to volunteer More likely to consistently read their Bible More likely to unswervingly pray These are all great qualities, but we believe they show up in unusually high concentrations in Monthly Donors. Periodic Donors (current donors who give less often than monthly) don’t speak ‘monthly-ese’. When we ask Periodics to behave like Monthlies, we aren’t speaking their langu ...Read more »
Growing Leaders Clean Their Plate—Even the “Spinach”

Growing Leaders Clean Their Plate—Even the “Spinach”

I like carrots—cooked, raw, plain or fancy. But spinach? I like spinach when it isn’t too spinachy, like creamed or fried (yes, like a potato chip).The truth is sometimes I need to eat spinach.What’s on Your Plate?Most ministry leaders get to choose what is on their plate—some even tailor their daily work to be the work they really want to do. The Advocace Ministry Capacity Framework identifies seven areas that successful vision-driven ministries master. The challenge for the leader is to decide which areas to keep and which to delegate.“[A] trap into which the [Christian leader] is in danger of falling is that he may do what comes naturally and just take it easy…To avoid this danger the [Christian leader] should voluntarily impose upon himself a life of labor as arduous as that of a farmer, a serious student or a scientist. No man has any right to a way of life less rugged than that of the workers who support him.”—A.W. TozerAlthough I think Tozer would have liked the StrengthsFinderTM, a diet of strengths-o ...Read more »
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