From category archives: Grow!

Broadcast

Want to Know Why Your Station Needs a Coach Like Delano?

Want to Know Why Your Station Needs a Coach Like Delano?

I know I need to exercise. I even know the exercises to do. The truth: I don’t do them. That’s why I hired Delano. Delano helps me actually do what I know to do. He builds a plan for me. He motivates clients like me to work the plan. He knows what to do when things don’t work as they should and makes the necessary adjustments. He helps me because I won’t do what I know to do. That’s the value of a coach. If Olympians hire coaches to keep them doing what they already know to do, it’s ok that I need a coach, too. Making It All Work Out Whether radio stations, non-profits, churches or guys like me who want to get a little more fit, we need help doing what we know we should do. Substitute your ministry for the word ‘churches’ in this quote: “Churches that conduct their own campaigns tend to produce results at about 50 percent of the professionally led campaigns.” Gary L. McIntosh, What Every Pastor Should Know: 101 Indispensable Rules of Thu ...Read more »
$30 per month? But I want to give $1,000!

$30 per month? But I want to give $1,000!

Monthly Donors make a big impact for radio stations, but there are other donors who want to make a big impact, too. We’re just not communicating to our donors in a language they understand. Monthly Donors Are Really Different Monthly Donors are remarkably different from the rest of your donors. Monthly Donors often comprise 25% (or more) of the donor file—which means that other donors make up 75% of the file. Advocace’s recent custom donor research leads us to believe that Monthly Donors are typically: More disciplined More analytical More principled More likely to volunteer More likely to consistently read their Bible More likely to unswervingly pray These are all great qualities, but we believe they show up in unusually high concentrations in Monthly Donors. Periodic Donors (current donors who give less often than monthly) don’t speak ‘monthly-ese’. When we ask Periodics to behave like Monthlies, we aren’t speaking their langu ...Read more »
Change Your Future

Change Your Future

Every morning in the late 1960’s over 70% of the alarms in Dallas played Ken & Granny on KLIF—The Mighty 1190. It was Top 40 radio then and as a young person, I loved every second.Years later as an adult, I had the opportunity to take both Ken and Granny (both portrayed by Ken Dowe) to lunch. Although Ken had moved onto the leadership side of broadcasting, I couldn’t wait to ask him about all the lunacy I remembered from the “Ken & Granny” days.En route to lunch, I was told by his son, “I need to tell you about something before we step into the restaurant. Dad doesn’t really like to talk about the past. He is more interested about the future.”Well, that blew my conversation plan…but something better happened.It IS about the FutureDuring lunch, Ken told me what excites him. He said, “You can’t change the past, but–with a lot of work—you can change the future.”The nuggets of truth I took from that statement were:· A radio station’s past does not have to dictate its future.· A man’s past does not have to ...Read more »
Walt Disney Showed How To Move Mission

Walt Disney Showed How To Move Mission

“Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we're curious… and curiosity keeps leading us down new paths.”  -Walt Disney Walt Disney said it well: When we know our direction—and we feel urgency about our direction—we keep moving forward. That is the test of our mission statements: Does the mission statement create urgency and unity? “Keep Moving Forward” was an animating philosophy of Walt Disney. He wanted to imaginatively pursue his mission—and encouraged others to join him with their creativity. Radio people are full of great creativity. Let’s guide that innovative energy toward the station’s mission. Disney’s early mission was simple: “Make People Happy”. And he wanted his team to keep moving forward toward that mission. Make People Happy Make People Happy permeates everything at Disney. Recently, I interviewed Jim, ...Read more »
Choose Your Underwriters Carefully

Choose Your Underwriters Carefully

This morning, Rob, the guy who owns the auto mechanic shop drove into work thinking about how to fix cars.  Sherry, a local dentist opened the office door and thought about the patients she will see today. John, the plumber, fixed a leak before the other two even opened their eyes that morning. These three were not thinking about sponsoring a radio station. Nancy runs the local, Christian radio station. She knows that Rob, Sherry, and John would be great sponsors for her station. However, she understands that business leaders generally think about operating their business more than growing their business with Christian radio sponsorship. So, how can Nancy grow profitable partnerships with these three business owners? Nancy Builds Relationships Nancy knows that starting and creating strong business relationships takes time, effort and perseverance.  Sure, a few businesspeople call the station, but often the call-ins have little ability to afford advertising or may not be a good fit for her stat ...Read more »
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