From category archives: Grow!

Broadcast

Change Your Future

Change Your Future

Every morning in the late 1960’s over 70% of the alarms in Dallas played Ken & Granny on KLIF—The Mighty 1190. It was Top 40 radio then and as a young person, I loved every second.Years later as an adult, I had the opportunity to take both Ken and Granny (both portrayed by Ken Dowe) to lunch. Although Ken had moved onto the leadership side of broadcasting, I couldn’t wait to ask him about all the lunacy I remembered from the “Ken & Granny” days.En route to lunch, I was told by his son, “I need to tell you about something before we step into the restaurant. Dad doesn’t really like to talk about the past. He is more interested about the future.”Well, that blew my conversation plan…but something better happened.It IS about the FutureDuring lunch, Ken told me what excites him. He said, “You can’t change the past, but–with a lot of work—you can change the future.”The nuggets of truth I took from that statement were:· A radio station’s past does not have to dictate its future.· A man’s past does not have to ...Read more »
Walt Disney Showed How To Move Mission

Walt Disney Showed How To Move Mission

“Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we're curious… and curiosity keeps leading us down new paths.”  -Walt Disney Walt Disney said it well: When we know our direction—and we feel urgency about our direction—we keep moving forward. That is the test of our mission statements: Does the mission statement create urgency and unity? “Keep Moving Forward” was an animating philosophy of Walt Disney. He wanted to imaginatively pursue his mission—and encouraged others to join him with their creativity. Radio people are full of great creativity. Let’s guide that innovative energy toward the station’s mission. Disney’s early mission was simple: “Make People Happy”. And he wanted his team to keep moving forward toward that mission. Make People Happy Make People Happy permeates everything at Disney. Recently, I interviewed Jim, ...Read more »
Choose Your Underwriters Carefully

Choose Your Underwriters Carefully

This morning, Rob, the guy who owns the auto mechanic shop drove into work thinking about how to fix cars.  Sherry, a local dentist opened the office door and thought about the patients she will see today. John, the plumber, fixed a leak before the other two even opened their eyes that morning. These three were not thinking about sponsoring a radio station. Nancy runs the local, Christian radio station. She knows that Rob, Sherry, and John would be great sponsors for her station. However, she understands that business leaders generally think about operating their business more than growing their business with Christian radio sponsorship. So, how can Nancy grow profitable partnerships with these three business owners? Nancy Builds Relationships Nancy knows that starting and creating strong business relationships takes time, effort and perseverance.  Sure, a few businesspeople call the station, but often the call-ins have little ability to afford advertising or may not be a good fit for her stat ...Read more »
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