We recently analyzed the competitive landscape for radio stations and discovered that certain Designated Market Areas (DMAs) have a much more competitive climate than others. The results actually surprised us. What do you think?

Top 5 Under-Radioed Markets (markets with the most households per station)

DMA HHs Stations HHs/Station
New York 7,788,145 256 30,422
San Diego 1,040,131 37 28,112
Detroit 1,978,208 76 26,029
Los Angeles 5,544,481 216 25,669
Baltimore 1,126,228 54 20,856

Top 5 Over-Radioed Markets (markets with the least households per station)

DMA HHs Stations HHs/Station
Juneau 29,172 26 1,122
Fairbanks 43,452 28 1,552
Casper-Riverton 60,772 39 1,558
Cheyenne-Scottsbluff 55,565 32 1,736
Rapid City 105,460 56 1,883