Summer, Major Gifts, Nonprofit fundraisers often agree with country artist Alan Jackson, and legendary rockers The Who, The Beach Boys, and Blue Cheer. They all wail:

"There ain’t no cure for the summertime blues!"

But there’s no cure needed—just a good summertime plan.

Grow Your Ministry's Income This Summer

Here are three effective ways to grow your ministry income this summer:

  1. Allow Time for Everything to Take Twice As Long

    "I'm gonna raise a fuss, I'm gonna raise a holler
    About a workin' all summer just to try to earn a dollar"

    Eddie Cochran and Jerry Capehart wrote Summertime Blues and Cochran first released the song in 1958 when it peaked at number 8 on the Billboard Hot 100. The songwriting duo could have easily wrote these lyrics about fundraising.

    Summer can take all the fun from fundraising—except for those who plan for persistence. Put simply, without persistence summer fundraising fails.

    When you plan your summer fundraising schedule, allow for all major donor or business development appointments to take twice as long to set. Still make the appointments—just allow a little extra time. Be encouraged! Donors still want to meet. They just have a lot of other interests that fall on the calendar. Don’t let your ministry fall off their interests by avoiding appointment setting.

  2. Catch More People By Changing Contact Hours

    "My boss says, 'No dice son, you gotta work late' 
    Sometimes I wonder what I'm a gonna do
    But there ain't no cure for the summertime blues"

    Keep track of the times you call each of your major donors and each call you make to them, try a different time. With the donor’s disrupted schedule, you may find that the summertime contact window shifts earlier or later in the day.

  3. Plan Early Fall Events

    "Sometimes I wonder what I'm a gonna do
    But there ain't no cure for the summertime blues"

    Summer is the most important season of the year—especially when you plan early fall events. Often, non-profit organizations do not have early September donor gatherings simply because the organization didn’t use summer to plan the event.

    The last three months of the calendar year attract a sizable amount of money to non-profits. What would happen at your organization if you extend the fall fundraising season an extra month—beginning immediately after Labor Day?

    Use the summer days to work with donor-hosts for in-home gatherings that begin in September.

  4. So, rather than singing the blues, let these three action items make summertime development efforts rewarding for organizations of all sizes.

    Let's talk about more ways you can grow ministry income this summer. Schedule your free coaching call here >>