Posts Tagged 'Development'

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What High-Performing Stations Do That Others Don’t

What High-Performing Stations Do That Others Don’t

Both the Station Manager, Jake and the Chairman of the Board, Micah wanted to do what was best for the radio station. But, when I spoke with them privately, the chasm between how the two individuals viewed the station’s success became clear. “My board just doesn’t understand radio,” Jake said as he began to justify his disobedience to their directives. “Why does Jake always bring money problems to the board?” Micah exclaimed as he started to justify replacing Jake with somebody else. The board, composed mostly of local business people and a pastor, understood economics. Jake understood programming and operations, but he could not articulate the economics of the radio station in a way the business people could understand. Unless the board and the manager started connecting on common business and organization issues, the board would likely disconnect the Jake from the radio station. Jake and the Economics of Christian Radio When Jake saw The Listener-Supported Radio D ...Read more »
Three Steps for a Partnership Plan

Three Steps for a Partnership Plan

For months, the couple looked forward to their first trip to New York City. They wanted to see two Broadway shows, a Yankees game, the Statue of Liberty and the Empire State Building. While they prepared for their visit, the couple discovered other destinations they desired to visit: The Met, The Cloisters and other museums. With their limited amount of time the couple had to take a few moments each morning to plan their daily activities. They wanted to save time (and money) by visiting places that were close together. When the couple returned from their trip, they had stories and experiences that they told throughout their life. The couple planned to have stories for a lifetime—and they succeeded. Stories of God’s Provision Success with major gifts begins with a simple three-step written plan. 1. Desired Outcome. Simply fill in the blank saying what you desire for the end of your campaign: “God has provided enough so we may ___________________.” 2. Financial Goals. Determine ...Read more »
Be excited about how God created you

Be excited about how God created you

  We're all different--and that's good! God handcrafted each one of us into the person He wants us to be.  He has given us experiences unlike anyone else on planet Earth to help shape our character.  Be excited about how God lovingly created you! But there's a catch.  Often, we bump into co-workers, family members and friends that just rub us the wrong way.  We just don't seem to connect as well as other people do.  Researchers tell us that we'll understand and communicate well with about 25% of the population.  As for the remaining 75%, we just have to work harder. Purpose: The Motivation for Working Together If we believe God created us for a unique purpose, we also will believe that He created others for a unique purpose, too.  It is our job to find ways to connect and communicate with the 75%.  Learning how others like to communicate and work can be a challenge--but it is a great challenge to take on. In I Corinthians 12, the Apostle Paul outlines how the ...Read more »
Helping Leaders Make Good Decisions In An Indecisive Time

Helping Leaders Make Good Decisions In An Indecisive Time

Over the next few weeks, the Average-Leader will try to defer a decision until after the election.  Above-Average-Leaders know that the best time to get an advantage is when others freeze. How do you help Average-Leaders gain an advantage while others stay slow?  Some ideas: Keep leaders focused on their objective, not the distractions.  Many of us believe this election is pivotal, but we more deeply believe that the objective we have in our organizations is of far greater importance.  On the day after the election, the leader will still need to move toward their goals and objectives.  A good question to ask leaders who are caught in pause mode: “If your objective is more important than the election results, what can we do today to pursue your objective?” Recognize the outcome of the election has little to do with short-term issues.  If the leader’s organization needs more income—a very safe assumption—they will likely still need more income on November 7.  The circ ...Read more »
Daddy, Why Is Grass Turning Brown Again?

Daddy, Why Is Grass Turning Brown Again?

My friend’s son asked that question.  We were excited that his son was starting to understand the cycle of seasons—in the fall, the grass turns brown. In the spring, the grass turns green. When you understand the changing seasons, you’ll also know how to prepare your home and your car.  You’ll know which clothes to have ready for chilly mornings in the fall or winter. When you’re three years old, you can start keeping up with seasons to help you live. What if we discovered that there are ‘macro-seasons’? Macro-seasons could be longer stretches of time for cycles to occur.  What if the cycle was about the same length as a human life?  It would be hard for us to see, but once we recognize the pattern, we could better relate to people seeking Christ, to people looking for products and to people finding fulfillment in giving generously to non-profits. The Pendulum Swings Pendulum by Roy Williams and Michael Drew shows that these ‘macro seasons’ are real.  Pendulum looks at history and ...Read more »
Giving listeners and donors a voice

Giving listeners and donors a voice

"...people who ignore research are as dangerous as generals who ignore decodes of enemy signals". - David Ogilvy In radio, we like research. Research is like the facial expressions of a congregation to the pastor at the pulpit, it gives our listeners a communication path back to us.  That’s the way we hear a representative sample of our listeners. Whether perceptual research, music research, quantitative or qualitative research, research chronicles the history of our listener preferences.  Research can become our digest of history for our listeners. What about the voice of our donors? Over the last several years, Advocace studied donors from Christian radio stations in personal interviews with our team, as well as online, telephone and mail surveys.  The discoveries from these research studies shape the interactions we plan with donors.  For instance, in our meetings with hundreds of donors to Christian radio stations, we discovered that a majority of large-gift donors do not have a c ...Read more »
Time, Quality and Money in Your Ministry

Time, Quality and Money in Your Ministry

Another deadline passed and the manager called to ask, “What do I do with this employee?”  No, it wasn’t the employee’s fault. I know the manager well.  He is a perfectionist.  His staff knows it.  He doesn’t. When he assigns work to a person, he expects perfection and will critique it until it is ‘right’.  His staff will make it as perfect as possible, recognizing that deadlines matter less to their manager than perfection.  His staff is proud of their work product, but disappointed that they cannot satisfy their boss’ requirement of perfection. Public Enemy Contrast these two maxims: Whatever you do, work at it with all your heart, as working for the Lord, not for human masters. Colossians 3:23 The perfect is the enemy of the good. Voltaire I used to think that a perfect product was the duty of all Christians—but that ...Read more »
Making Decisions In A Funhouse

Making Decisions In A Funhouse

As I walked through a tourist area, something caught my eye: It kind of looked like a reflection of me, but the image was warped and distorted.  It was a funhouse mirror!  Wow!  What if I used that mirror to shave in the morning?  What a disaster it would be! If you can’t measure it, you can’t manage it. You and I make a lot of decisions that impact other people every day.  If the information that we use to make those decisions is inaccurate or misleading, we could make a mess of things.  Whether spending money on a capital improvement or deciding on the kind of development campaign, getting clean data is the first step. We’ve discovered management data can take three forms: Clean. Clear information that speaks to the core of the issue.  The data is trustworthy, speaks to the issue and is simple to understand. Incomplete. Information that is obviously missing key components.  As managers, we see that the data is not to be trusted. ...Read more »
“The only way this station will grow is to go outside these walls."

“The only way this station will grow is to go outside these walls."

We were in one of those tense meetings that is unique to radio stations. The station manager, sales manager and program director looked at the Arbitron numbers and then at the station revenues, provoking the typical high-stress conversation about ratings and revenue. The station manager let the conversation wind its way around and then let the room get a little quiet. He spoke as the colonel in a World War II movie would say, "Gentlemen, this radio station is a great station, but it has problems...and whether we need more listeners or more money, the only way this station will grow is to go outside these walls." Radio is a relationship business. Our Raison d'être is to communicate with an enormous number of people. Outreach is our oxygen. That's what the legendary stations of the 60's, 70's and 80's did well: They engaged listeners in creative ways. The real power of radio is in the number of people we reach every day...and the only way to build that reach is spending time reaching-out into the community. Th ...Read more »
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