Ask a smart college freshman about his girlfriend and he will often say, "Not now. Relationships are expensive."
Whether listeners, donors, business development partners or community leaders, it takes time, effort and money to build good relationships.
- Listeners require a strong signal (expensive) and promotion to attract them to the station (also expensive)
- Donors require a good, strong bond with your non-profit (expensive) to have them feel enough a part to give.
- Business development partners require a sign that your station influences a lot of people (expensive)
- Community leaders (including pastors) require a special kind of treatment (expensive) to get on your side
These relationships are worthwhile to fulfill the mission of our stations, but they can be pretty expensive. That’s where staffing and outsource relationship management help you keep these important relationships aligned while keeping costs under control.