Posts Tagged 'Christian Broadcasting'

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Want to Know Why Your Station Needs a Coach Like Delano?

Want to Know Why Your Station Needs a Coach Like Delano?

I know I need to exercise. I even know the exercises to do. The truth: I don’t do them. That’s why I hired Delano. Delano helps me actually do what I know to do. He builds a plan for me. He motivates clients like me to work the plan. He knows what to do when things don’t work as they should and makes the necessary adjustments. He helps me because I won’t do what I know to do. That’s the value of a coach. If Olympians hire coaches to keep them doing what they already know to do, it’s ok that I need a coach, too. Making It All Work Out Whether radio stations, non-profits, churches or guys like me who want to get a little more fit, we need help doing what we know we should do. Substitute your ministry for the word ‘churches’ in this quote: “Churches that conduct their own campaigns tend to produce results at about 50 percent of the professionally led campaigns.” Gary L. McIntosh, What Every Pastor Should Know: 101 Indispensable Rules of Thu ...Read more »
$30 per month? But I want to give $1,000!

$30 per month? But I want to give $1,000!

Monthly Donors make a big impact for radio stations, but there are other donors who want to make a big impact, too. We’re just not communicating to our donors in a language they understand. Monthly Donors Are Really Different Monthly Donors are remarkably different from the rest of your donors. Monthly Donors often comprise 25% (or more) of the donor file—which means that other donors make up 75% of the file. Advocace’s recent custom donor research leads us to believe that Monthly Donors are typically: More disciplined More analytical More principled More likely to volunteer More likely to consistently read their Bible More likely to unswervingly pray These are all great qualities, but we believe they show up in unusually high concentrations in Monthly Donors. Periodic Donors (current donors who give less often than monthly) don’t speak ‘monthly-ese’. When we ask Periodics to behave like Monthlies, we aren’t speaking their langu ...Read more »
Do your listeners and donors recommend your station?

Do your listeners and donors recommend your station?

When you want your organization to grow, make sure your customers (including listeners and donors) become evangelists for your brand.  That means your customer is ready and enthusiastic about recommending you to their friends. Do you know what your listeners and donors think of your brand?


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