Mark Ramsey sees many radio stations across the country ideally positioned to be local media companies that engage large groups of people through any media necessary. He says we have hundreds of thousands of audience relationships already and we can grow far beyond with social media (Facebook, MySpace, twitter, et al), web, email--and I'll add direct mail and promotions to the list.
In essence: The more exclusive and vibrant the relationship, the more valuable the group becomes when you desire to appropriately monetize the relationship.
Ramsey spoke at the Christian Music Broadcasters meetings during GMA week in Nashville. Here's a video of his speech. It is truly worth every minute.