Monthly Donors make a big impact for radio stations, but there are other donors who want to make a big impact, too. We’re just not communicating to our donors in a language they understand.
Monthly Donors Are Really Different
Monthly Donors are remarkably different from the rest of your donors. Monthly Donors often comprise 25% (or more) of the donor file—which means that other donors make up 75% of the file. Advocace’s recent custom donor research leads us to believe that Monthly Donors are typically:
More likely to volunteer
More likely to consistently read their Bible
More likely to unswervingly pray
These are all great qualities, but we believe they show up in unusually high concentrations in Monthly Donors.
Periodic Donors (current donors who give less often than monthly) don’t speak ‘monthly-ese’. When we ask Periodics to behave like Monthlies, we aren’t speaking their langu ...Read more »