Growing Donor Supported Media

Advocace Media is a unique combination of creativity, skills, talents, and the desire to help radio stations. We assist digital media properties, radio stations and networks with the discovery and expansion of business and non-profit partners from around the country. We also help these ministries build development departments that fund growth and increase income from their listeners through annual fund planning and major donor representation.

Raising funds beyond share-a-thons

Though share-a-thons are still critical for most radio stations or networks, many broadcasters have seen a diminution in their effectiveness. That is why we have built a remarkable donor development staff with a combined total of more than 60 years experience in building development departments and working with major donors. Our goal in development is similar to the Chinese proverb, “give a man a fish…”. We don’t just do the work for you, we help your ministry build and run a development department.

Four income streams for listener-supported radio

As is often the case with businesses, ministries spend more time on controlling expenses (an important element) than in building new income streams. We help your ministry focus on all income streams and show you how to maximize your efforts in each. Each income generator has unique elements to it:

	Mass donor  Primarily on-air pledge programming and direct-mail fundraising, this income stream is typically seen in continuity giving of monthly sums, but can also provide single-gift donations.
	Major donor Most stations and ministries struggle with major donor and legacy development because. The key ingredient is casting a vision for the donor’s investment in your ministry...which means a station needs a well articulated vision and purpose to attract larger donations.
	Local Business Development Businesses and ministries located in the station’s metropolitan area support a program or daypart on the station. The station in turn acknowledges the gift on the air with announcements.
	National Business Development This works the same way as local business development but deals with businesses and ministries located outside the station’s metropolitan area.

What could your station or ministry do with extra income? How many more people could you reach for Christ? Let Advocace Media help you become more effective in your ministry by building a comprehensive development program.