Reach Christian Consumers

Advocace Media reaches the Christian consumer market for businesses, ministries, and educational institutions. Sounds great, but what is a Christian Consumer? What makes him or her different?

A Christian consumer is someone who listens to Christian radio or visits Christian websites or other media. They are united in a faith, and many times in a lifestyle, though like any other consumer group, there is a great deal of variety among them. There are two most popular Christian radio formats – Contemporary Christian Music and Teaching/Talk.

Our client radio stations and their affiliated digital media are the media-of-choice for many Christians. They know they can trust it not to offend their faith, or challenge their core personal beliefs. Instead Christian media continue to uplift, educate, and promote the Christian faith to all those listening or participating in the medium.

Christian Radio

According to Arbitron, the Contemporary Christian radio consumer profile shows:

• 76% of the audience between the ages of 18 and 54
• 53% between the ages of 18 and 44
• 33% college graduates
• 45% with annual household incomes of $50,000+
• Spend more than 6 hours per week listening to their favorite Christian radio station

Arbitron, through its subsidiary Scarborough, also looked at the Contemporary Christian listener for key demographic information and found a look at traditional American values and statistics:

Online Activity Index 100=Avg Radio Station Web Site 127 Access Podcasts 114 Download Coupons 113 Local/Community Events 112 Pay Bills 111 Read/Write Blogs 110 Listen to Radio 110 Social Networking 107 Movie Listings 107 Online Yellow Pages 105

• 71% are married
• 78% own their own home
• 100% say they always vote in state-wide national elections and 92% say they vote in local elections
• Are big users of the internet with the highest index at 20 + hours each week

How does Advocace help reach those consumers?

Advocace has relationships with over 1,000 Christian radio stations and their affiliated digital elements. Because of our ability to team radio stations with advertising, sponsorship and underwriting opportunities, we have successfully helped sponsor thousands of children in third world countries, sold hundreds of thousands of books and movies, and blessed numerous ministries with new donors.

• Does your company need to reach women with families? 
• Are you trying to introduce your ministry to potentially new volunteers or donors? 
• Do you have a product or service appropriate for the listeners of Christian radio?

Then call Advocace Media first…we can build the most effective and responsible media campaign that uses radio, digital and social media.

Unlike some firms that represent Christian radio stations, we do not own the stations we represent. The stations we work with willingly work with us to build schedules that make a difference for the station, for their sponsors, but most importantly for their listeners.

Advocace Media is different

Advocace makes the media planning job of an advertising agency easier. If your company or ministry buys your own media, we can make your job easier also. We work with over a thousand radio stations and when you call to ask for a proposal for your product, service, or donor campaign our account representatives can help you develop one based on your goals, demographics, budget, and lifestyle.

All this comes at no additional cost to you. Our client radio stations pay us for the work we do. If you called the radio station and asked for prices, they would give you the same prices that we give you. Advocace is paid like any other representative of a radio station – for the work we do bringing together stations and potential underwriters.

In addition because of our relationship with stations, they trust us to be able to deliver to them underwriting copy (approved by a FCC specialty legal team), read by station announcers (giving additional credibility to the copy), and with new promotional ideas that work for all parties. 

Advocace Media works to make marketing effective.

Statistics source: Radio Today 2009, Arbitron