Advocace – Friend or Foe to Ad Agencies?

At Advocace we work with scores of advertising agencies, not in competition with them, but as a valuable vendor who helps them build stronger media campaigns. Because we work with over 1,000 Christian radio stations, we can help an agency build a schedule that is:

• National – combining multiple radio networks and key stations we can help your client reach about 90% of the US population.;
• Regional – only need to reach a portion of the US market? Advocace is there to help you find the right stations.
• Local – does your client need to go deep in a key market? We can help with that also by combining multiple stations and/or media.

Rep firms cost more, right?

It's a common misconception that when an ad agency works with a media rep firm that the rep marks up the media price. Our agreements with stations insure that we and the station charge the same price for the same schedule. There's no additional mark-up to work with us.

As a matter of fact your agency will actually save money. If you have a multi-city, radio and html-blast campaign that you need to design, it would take your media buyer hours to put together gather the information, determine the specs, and place the buy. Make it easy on her, have her call us. This is our specialty. We do all the legwork for you, then you approve the schedule(s) that work best for your client. The result is a huge amount of savings in hours your people would normally have to work.

Non-commercial Christian stations are hard to work with

Many non-commercial stations are not used to dealing with advertisers (underwriters) consequently many don’t have the policies and procedures in place that make it easy for an advertiser to work with them. Again, that is our specialty, we not only sell underwriting announcements for stations for many of them we consult on operations, sales and development issues to make them more efficient.