How to Measure ROI on Major Donor Relationships

How to Measure ROI on Major Donor Relationships

Mr. Jackson was a gruff old man, who’s wrinkles could tell the story of his long, adventurous life. Each line told a story of hard work, family-rearing, and costs he paid to love God, family and his country. He had lost his hearing years ago, so communication for him was difficult. Although he was humped over a little, he got around fairly well with his cane. He loved his dog (I think better than his 2nd wife). And he was a major donor to good causes. Here's how my first major donor phone ...Read more »
5 Reasons Donors Don't Want to Meet with You

5 Reasons Donors Don't Want to Meet with You

Recently one of my clients was at a meeting with a donor. And the donor told the Executive Director, “You must be a busy person, you don’t need to visit me. I trust you.” The leader of this wonderful organization told me he was considering taking her off his list since she trusts them and does not want a visit. “Absolutely not!” I exclaimed. There is more to this type of response than you may think.  Here are five reasons major donors give you similar &l ...Read more »
How to Engage Your Donors This Summer

How to Engage Your Donors This Summer

Summer slump. This is the phrase most of us use to describe the low season of giving in the summer months. There are obvious reasons, yet, let’s look at this issue together to really try to understand what is happening with our donors...and within our organization. Here are a few reasons why your donor giving might drop in the summer: Donors think about some organizations seasonally. It’s true. If I am an after-school program, donors think of me during the school year. I ...Read more »
How to Have Peace & Assurance in Your Capital Campaign Work

How to Have Peace & Assurance in Your Capital Campaign Work

“And the work of righteousness shall be peace; and the effect of righteousness quietness and assurance forever.” Isaiah 32:17 Recently, I was feeling unsettled with all that has been on my plate. Looking to the scripture for direction, Isaiah 32:17 stirred my heart. I was pondering this scripture in Isaiah, over and over. You may read it and think, what does this have to do with capital campaigns? It has a lot to do with capital campaigns, and, for that matter, anything that your wo ...Read more »
2 Surefire Ways to Raise Money for Your Capital Campaign

2 Surefire Ways to Raise Money for Your Capital Campaign

Surefire. For some reason that reminds me of old TV commercials that have a salesperson smiling from ear to ear, saying their product is a surefire way to…you fill in the blank. 2 Ways to Raise Money for Your Capital Campaign But there actually are 2 surefire ways to raise money for your capital campaign. Identify your top 10 in a Feasibility Study.. By starting your capital campaign process with a Feasibility Study - you'll not only be able to identify likely sources of maj ...Read more »
Is your heart really in your capital campaign?

Is your heart really in your capital campaign?

A development officer asked me to have lunch with her. We had casually met at an event, where she found out what I did and wanted to get to know me. She was a delightful person who worked for a large nonprofit in my area. As we ate lunch and the conversation blossomed, I realized she was cultivating me for giving potential (an occupational hazard since I can spot out cultivation efforts easily). She began to describe a capital campaign the organization had started. This is the point in the co ...Read more »
4 New and Exciting Event Ideas for Your Nonprofit

4 New and Exciting Event Ideas for Your Nonprofit

Are you a planner? Do people know you are so detailed, events have been planned for the next several years? I am with you, my friend. I love Gantt charts, checklists, and diagrams. The problem is that we may be boring our donors with the same events or methods for fundraising at our nonprofit. Great events are usually well planned and planned in advance. Being creative with the events can be your challenge. 4 New Events Ideas for Your Nonprofit Here are 4 ideas for planning and creating ...Read more »
5 Ways to Make Christmas More Meaningful for Your Donors

5 Ways to Make Christmas More Meaningful for Your Donors

Watching a Christmas special on television, I got a little attitude. The program was cute, it had good acting, made me laugh a few times, but something really irked me. The writers had absolutely no clue about Christmas meaning or symbolisms. What bugged me even more was the blatant way the characters dismissed a church and choir from having any part to play in the impact of Christmas. You may have seen in recent Christian news that more people are proclaiming to be “unchurched” ...Read more »
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