Linda Cunning's Articles

Is your heart really in your capital campaign?

A development officer asked me to have lunch with her. We had casually met at an event, where she found out what I did and wanted to get to know me. She was a delightful person who worked for a large nonprofit in my area. As we ate lunch and the conversation blossomed, I realized she was cultivating me for giving potential (an occupational hazard since I can spot out cultivation efforts easily). She began to describe a capital campaign the organization had started. This is the point in the co ...

4 New and Exciting Event Ideas for Your Nonprofit

Are you a planner? Do people know you are so detailed, events have been planned for the next several years? I am with you, my friend. I love Gantt charts, checklists, and diagrams. The problem is that we may be boring our donors with the same events or methods for fundraising at our nonprofit. Great events are usually well planned and planned in advance. Being creative with the events can be your challenge. 4 New Events Ideas for Your Nonprofit Here are 4 ideas for planning and creating ...

5 Ways to Make Christmas More Meaningful for Your Donors

Watching a Christmas special on television, I got a little attitude. The program was cute, it had good acting, made me laugh a few times, but something really irked me. The writers had absolutely no clue about Christmas meaning or symbolisms. What bugged me even more was the blatant way the characters dismissed a church and choir from having any part to play in the impact of Christmas. You may have seen in recent Christian news that more people are proclaiming to be “unchurched” ...

How do you thank your donors?

Have you ever known someone who is truly thankful? I mean, you can tell gratefulness consumes their heart...Your donors want to feel you're truly thankful. 

Is that person in the right position at your organization?

You've seen it. A great person with great skills. But this person is struggling. The person is not performing like you thought. I have three keys to help you identify what the barrier really is...

[VIDEO] How long will it take to complete my capital campaign?

Capital Campaigns can take on a flow of their own as you are trying to complete the process. One question that I hear is, “How long is it going to take?” 

Well, that is such a variable question. To answer that, you need to answer several other questions. Watch my 2-minute video for the four questions you need to ask...

Why is it so important to guard your database?

The hallway led to a back room, grey walls and no windows. In the corner of the quiet room was a desk with a computer and the staff member diligently typing. The leader touring me through, led me out and, almost in passing, said quietly, “That is just our database department.” Discussing the problems of getting people to donate to her organization, the leader’s obvious frustration was seen on her furrowed brow. When I asked her which database she uses, the size of the donor ...

Is Your Volunteer Director Losing Major Donors for You?

Your donor decides to come volunteer at your organization. Wonderful! Volunteers save nonprofit organizations millions of dollars a year. But the experience a donor has with your staff, and especially with your Volunteer Director or Coordinator, can actually hurt donations if you are not careful.

What Does Your Community Say About You?

You would be surprised what people say about you. Curiosity got the best of me and I looked at one of the many websites that allow a person to “grade” an organization.

How Can Social Return on Investment (SROI) Increase Your Funding?

Are you familiar with the term Return on Investment (ROI)? ROI measures the gain or loss generated on an investment versus the amount of money invested. This measurement helps us know how much profit we are seeing from a business or business investment.

How about the term Social Return on Investment (SROI)

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Do your Major Donors know the ROI of their gift?

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