Linda Cunning's Articles

How to Engage Your Donors This Summer

Summer slump. This is the phrase most of us use to describe the low season of giving in the summer months. There are obvious reasons, yet, let’s look at this issue together to really try to understand what is happening with our donors...and within our organization. Here are a few reasons why your donor giving might drop in the summer: Donors think about some organizations seasonally. It’s true. If I am an after-school program, donors think of me during the school year. I ...

How to Have Peace & Assurance in Your Capital Campaign Work

“And the work of righteousness shall be peace; and the effect of righteousness quietness and assurance forever.” Isaiah 32:17 Recently, I was feeling unsettled with all that has been on my plate. Looking to the scripture for direction, Isaiah 32:17 stirred my heart. I was pondering this scripture in Isaiah, over and over. You may read it and think, what does this have to do with capital campaigns? It has a lot to do with capital campaigns, and, for that matter, anything that your wo ...

3 Surefire Ways to Raise Money for Your Capital Campaign

Surefire. For some reason that reminds me of old TV commercials that have a salesperson smiling from ear to ear, saying their product is a surefire way to…you fill in the blank. 3 Ways to Raise Money for Your Capital Campaign But there actually are 3 surefire ways to raise money for your capital campaign. Identify your top 10. Wealth screening your donor database is mandatory, especially if you are not sure who has the capacity to give and how much. The mega and/or major gif ...

Is your heart really in your capital campaign?

A development officer asked me to have lunch with her. We had casually met at an event, where she found out what I did and wanted to get to know me. She was a delightful person who worked for a large nonprofit in my area. As we ate lunch and the conversation blossomed, I realized she was cultivating me for giving potential (an occupational hazard since I can spot out cultivation efforts easily). She began to describe a capital campaign the organization had started. This is the point in the co ...

4 New and Exciting Event Ideas for Your Nonprofit

Are you a planner? Do people know you are so detailed, events have been planned for the next several years? I am with you, my friend. I love Gantt charts, checklists, and diagrams. The problem is that we may be boring our donors with the same events or methods for fundraising at our nonprofit. Great events are usually well planned and planned in advance. Being creative with the events can be your challenge. 4 New Events Ideas for Your Nonprofit Here are 4 ideas for planning and creating ...

5 Ways to Make Christmas More Meaningful for Your Donors

Watching a Christmas special on television, I got a little attitude. The program was cute, it had good acting, made me laugh a few times, but something really irked me. The writers had absolutely no clue about Christmas meaning or symbolisms. What bugged me even more was the blatant way the characters dismissed a church and choir from having any part to play in the impact of Christmas. You may have seen in recent Christian news that more people are proclaiming to be “unchurched” ...

How do you thank your donors?

Have you ever known someone who is truly thankful? I mean, you can tell gratefulness consumes their heart...Your donors want to feel you're truly thankful. 

Is that person in the right position at your organization?

You've seen it. A great person with great skills. But this person is struggling. The person is not performing like you thought. I have three keys to help you identify what the barrier really is...

[VIDEO] How long will it take to complete my capital campaign?

Capital Campaigns can take on a flow of their own as you are trying to complete the process. One question that I hear is, “How long is it going to take?” 

Well, that is such a variable question. To answer that, you need to answer several other questions. Watch my 2-minute video for the four questions you need to ask...

Why is it so important to guard your database?

The hallway led to a back room, grey walls and no windows. In the corner of the quiet room was a desk with a computer and the staff member diligently typing. The leader touring me through, led me out and, almost in passing, said quietly, “That is just our database department.” Discussing the problems of getting people to donate to her organization, the leader’s obvious frustration was seen on her furrowed brow. When I asked her which database she uses, the size of the donor ...

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