End of the year giving. Money’s coming in, giving is up, it’s great! Then January hits. Hello? Did you forget about us? The donors gave so happily and generously. What happened? You are among many organizations that hit the donor hard with acquisition, appeals, and cultivation in the last 3 months of the year. People naturally feel generous at this time as well as giving their year-end gifts for tax purposes.
But, how do you keep these donors giving, even in lean months?
Mak ...Read more »